Cross-market network effect with asymmetric customer loyalty: Implications for competitive advantage

Marketing Science

Volumn 26, Issue 1, 2007, Pages 52-66

  Chen, Yuxin ^a   Xie, Jinhong ^b  

^a NEW YORK UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Competitive advantage; Cross market network effect; Customer loyalty; First mover advantage; Newspaper industry; Two sided markets

Indexed keywords

EID: 34247468048     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0238     Document Type: Article

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