Unraveling the practices of " productization" in professional service firms

Scandinavian Journal of Management

Volumn 27, Issue 2, 2011, Pages 221-230

  Jaakkola, Elina ^a  

^a UNIVERSITY OF TURKU   (Finland)

Author keywords

Discourses; Marketing as practice; Productization; Professional services; Service marketing

Indexed keywords

EID: 79955951936     PISSN: 09565221     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.scaman.2011.03.001     Document Type: Article

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