Service marketing and subjectivity: The shaping of customer-oriented employees

Journal of Marketing Management

Volumn 25, Issue 7-8, 2009, Pages 795-809

  Skålén, Per ^a  

^a KARLSTAD UNIVERSITY   (Sweden)

Author keywords

Critical marketing; Disciplinary power; Foucault; Pastoral power; Service marketing; Subjectivity

Indexed keywords

EID: 79952355895     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X471631     Document Type: Article

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