Unconscious mental processes in consumer choice: Toward a new model of consumer behavior

Journal of Brand Management

Volumn 18, Issue 7, 2011, Pages 483-505

  Martin, Neale ^a,b,c   Morich, Kyle ^b  

^a KENNESAW STATE UNIVERSITY   (United States)

^b Sublime Behavior Marketing ^*  (United States)

^c Management and Entrepreneurship Department   (United States)

Author keywords

branding; consumer behavior; consumer behavior model; habits; marketing; unconscious behavior

Indexed keywords

EID: 79955804689     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2011.10     Document Type: Article

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