An exploration of relations between visual appeal, trustworthiness and perceived usability of homepages

ACM Transactions on Computer-Human Interaction

Volumn 18, Issue 1, 2011, Pages

  Lindgaard, Gitte ^a   Dudek, Cathy ^a   Sen, Devjani ^a   Sumegi, Livia ^a   Noonan, Patrick ^a  

^a CARLETON UNIVERSITY   (Canada)

Author keywords

Masking effects; Perceived usability; Trustworthiness; Visual appeal

Indexed keywords

COGNITIVE DEMANDS; HOME PAGE; MASKING EFFECT; MERE EXPOSURE EFFECT; PERCEIVED USABILITY; REPLICATED EXPERIMENT; TRUSTWORTHINESS; VISUAL APPEAL; VISUAL ATTRIBUTES; WEB PAGE;

ENGINEERING RESEARCH; USABILITY ENGINEERING;

EXPERIMENTS;

EID: 79955702392     PISSN: 10730516     EISSN: 15577325     Source Type: Journal    
DOI: 10.1145/1959022.1959023     Document Type: Article

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