The mediating effects of the appearance of nondurable consumer goods and their packaging on consumer behavior

Product Experience

Volumn , Issue , 2008, Pages 581-602

  Garber, Lawrence L ^a   Hyatt, Eva M ^b   Boya, Önal Ö ^b  

^a ELON UNIVERSITY   (United States)

^b APPALACHIAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77649233845     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1016/B978-008045089-6.50028-9     Document Type: Chapter

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