International marketing standardisation strategies analysis: A cross-national investigation

Asia Pacific Journal of Marketing and Logistics

Volumn 19, Issue 2, 2007, Pages 145-167

  Chung, Henry F L ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Australia; Industrial marketing; International marketing; Marketing management; New Zealand; Standardization

Indexed keywords

EID: 70349619512     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850710738499     Document Type: Article

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