메뉴 건너뛰기




Volumn 40, Issue 4, 2011, Pages 569-580

Guanxi practice and Chinese buyer-supplier relationships: The buyer's perspective

Author keywords

Buyer supplier relationships; China; Guanxi; Guanxi practice; Retailer

Indexed keywords


EID: 79955475898     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.12.013     Document Type: Article
Times cited : (97)

References (74)
  • 1
    • 0000845440 scopus 로고    scopus 로고
    • Using guanxi-style buyer-seller relationships in China: Reducing uncertainty and improving performance outcomes
    • Abramson N.R., Ai J.X. Using guanxi-style buyer-seller relationships in China: Reducing uncertainty and improving performance outcomes. The International Executive 1997, 39(6):765-804.
    • (1997) The International Executive , vol.39 , Issue.6 , pp. 765-804
    • Abramson, N.R.1    Ai, J.X.2
  • 2
    • 84985648224 scopus 로고
    • Marketing's third paradigm: Guanxi
    • Ambler T. Marketing's third paradigm: Guanxi. Business Strategy Review 1994, 5(4):69-80.
    • (1994) Business Strategy Review , vol.5 , Issue.4 , pp. 69-80
    • Ambler, T.1
  • 3
    • 0001824480 scopus 로고    scopus 로고
    • The effect of channel relationships and guanxi on the performance of inter-province export ventures in the People's Republic of China
    • Ambler T., Styles C., Wang X.C. The effect of channel relationships and guanxi on the performance of inter-province export ventures in the People's Republic of China. International Journal of Research in Marketing 1999, 16(1):75-87.
    • (1999) International Journal of Research in Marketing , vol.16 , Issue.1 , pp. 75-87
    • Ambler, T.1    Styles, C.2    Wang, X.C.3
  • 4
    • 0002128929 scopus 로고    scopus 로고
    • An experimental investigation of satisfaction and commitment in marketing channels: The role of trust and dependence
    • Andaleeb S.S. An experimental investigation of satisfaction and commitment in marketing channels: The role of trust and dependence. Journal of Retailing 1996, 72(1):77-93.
    • (1996) Journal of Retailing , vol.72 , Issue.1 , pp. 77-93
    • Andaleeb, S.S.1
  • 5
    • 0002672359 scopus 로고
    • A model of distributor firm and manufacturer firm working partnerships
    • Anderson J.C., Narus J.A. A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing 1990, 54(1):42-58.
    • (1990) Journal of Marketing , vol.54 , Issue.1 , pp. 42-58
    • Anderson, J.C.1    Narus, J.A.2
  • 6
    • 0000906501 scopus 로고
    • The use of pledges to build and sustain commitment in distribution channels
    • Anderson E., Weitz B. The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research 1992, 29(1):18-34.
    • (1992) Journal of Marketing Research , vol.29 , Issue.1 , pp. 18-34
    • Anderson, E.1    Weitz, B.2
  • 7
    • 84936824236 scopus 로고
    • Assessing construct validity in organizational research
    • Bagozzi R., Yi Y., Philips L. Assessing construct validity in organizational research. Administrative Science Quarterly 1991, 36(3):421-458.
    • (1991) Administrative Science Quarterly , vol.36 , Issue.3 , pp. 421-458
    • Bagozzi, R.1    Yi, Y.2    Philips, L.3
  • 8
    • 84965402882 scopus 로고
    • Tests for structural equation models: Introduction
    • Bollen K.A., Long J.S. Tests for structural equation models: Introduction. Sociological Methods and Research 1992, November, 21:123-131.
    • (1992) Sociological Methods and Research , vol.21 , pp. 123-131
    • Bollen, K.A.1    Long, J.S.2
  • 9
    • 0033236256 scopus 로고    scopus 로고
    • Buyer-seller relationships in business markets
    • Cannon J.P., Perreault W.D. Buyer-seller relationships in business markets. Journal of Marketing Research 1999, 36(November):439-460.
    • (1999) Journal of Marketing Research , vol.36 , Issue.NOVEMBER , pp. 439-460
    • Cannon, J.P.1    Perreault, W.D.2
  • 12
    • 0035637894 scopus 로고    scopus 로고
    • Investments in consumer relationships: A cross-country and cross-industry exploration
    • De Wulf K., Odekerken-Schröder G., Iacobucci D. Investments in consumer relationships: A cross-country and cross-industry exploration. Journal of Marketing 2001, 65(3):33-50.
    • (2001) Journal of Marketing , vol.65 , Issue.3 , pp. 33-50
    • De Wulf, K.1    Odekerken-Schröder, G.2    Iacobucci, D.3
  • 13
    • 0031502147 scopus 로고    scopus 로고
    • An examination of the nature of trust in buyer-seller relationships
    • Doney P.M., Cannon J.P. An examination of the nature of trust in buyer-seller relationships. Journal of Marketing 1997, 61(2):35-51.
    • (1997) Journal of Marketing , vol.61 , Issue.2 , pp. 35-51
    • Doney, P.M.1    Cannon, J.P.2
  • 15
    • 0035435038 scopus 로고    scopus 로고
    • Is guanxi ethical? A normative analysis of doing business in China
    • Dunfee T.W., Warren D.E. Is guanxi ethical? A normative analysis of doing business in China. Journal of Business Ethics 2001, 32(3):191-204.
    • (2001) Journal of Business Ethics , vol.32 , Issue.3 , pp. 191-204
    • Dunfee, T.W.1    Warren, D.E.2
  • 16
  • 17
    • 22144444619 scopus 로고    scopus 로고
    • Effects of sample size, estimation methods, and model specification on structural equation modeling fit indexes
    • Fan X., Thompson B., Wang L. Effects of sample size, estimation methods, and model specification on structural equation modeling fit indexes. Structural Equation Modeling 1999, 6(1):56-83.
    • (1999) Structural Equation Modeling , vol.6 , Issue.1 , pp. 56-83
    • Fan, X.1    Thompson, B.2    Wang, L.3
  • 18
    • 0003048438 scopus 로고    scopus 로고
    • The China market: Strategic implications of guanxi
    • Fock K.Y., Woo K. The China market: Strategic implications of guanxi. Business Strategy Review 1998, 7(4):33-44.
    • (1998) Business Strategy Review , vol.7 , Issue.4 , pp. 33-44
    • Fock, K.Y.1    Woo, K.2
  • 19
    • 0002554407 scopus 로고
    • Interorganizational exchange behavior in marketing channels: A broadened perspective
    • Frazier G.L. Interorganizational exchange behavior in marketing channels: A broadened perspective. Journal of Marketing 1983, Fall, 47:68-78.
    • (1983) Journal of Marketing , vol.47 , pp. 68-78
    • Frazier, G.L.1
  • 20
    • 22644450074 scopus 로고    scopus 로고
    • Organizing and managing channels of distribution
    • Frazier G.L. Organizing and managing channels of distribution. Journal of the Academy of Marketing Science 1999, 27(2):226-240.
    • (1999) Journal of the Academy of Marketing Science , vol.27 , Issue.2 , pp. 226-240
    • Frazier, G.L.1
  • 21
    • 0001919990 scopus 로고
    • Dealer dependence levels and reciprocal actions in a channel of distribution in a developing country
    • Frazier G.L., Gill J.D., Kale S.H. Dealer dependence levels and reciprocal actions in a channel of distribution in a developing country. Journal of Marketing 1989, 53(1):50-69.
    • (1989) Journal of Marketing , vol.53 , Issue.1 , pp. 50-69
    • Frazier, G.L.1    Gill, J.D.2    Kale, S.H.3
  • 23
    • 21744448471 scopus 로고
    • Determinants of long-term orientation in buyer-seller relationships
    • Ganesan S. Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing 1994, 58(2):1-19.
    • (1994) Journal of Marketing , vol.58 , Issue.2 , pp. 1-19
    • Ganesan, S.1
  • 24
    • 75749102256 scopus 로고    scopus 로고
    • Paradoxes and guanxi dilemmas in emerging Chinese-Western intercultural relationships
    • Gao H., Ballantyne D., Knight J. Paradoxes and guanxi dilemmas in emerging Chinese-Western intercultural relationships. Industrial Marketing Management 2010, 39:264-272.
    • (2010) Industrial Marketing Management , vol.39 , pp. 264-272
    • Gao, H.1    Ballantyne, D.2    Knight, J.3
  • 26
    • 0010443030 scopus 로고    scopus 로고
    • Economic and social satisfaction: Measurement and relevance to marketing channel relationships
    • Geyskens I., Steenkamp J. Economic and social satisfaction: Measurement and relevance to marketing channel relationships. Journal of Retailing 2000, 76(1):11-32.
    • (2000) Journal of Retailing , vol.76 , Issue.1 , pp. 11-32
    • Geyskens, I.1    Steenkamp, J.2
  • 27
    • 0001172764 scopus 로고    scopus 로고
    • Generalizations about trust in marketing channel relationships using meta-analysis
    • Geyskens I., Steenkamp J., Kumar N. Generalizations about trust in marketing channel relationships using meta-analysis. International Journal of Research in Marketing 1998, 15(3):223-248.
    • (1998) International Journal of Research in Marketing , vol.15 , Issue.3 , pp. 223-248
    • Geyskens, I.1    Steenkamp, J.2    Kumar, N.3
  • 28
    • 0033468720 scopus 로고    scopus 로고
    • A meta-analysis of satisfaction in marketing channel relationships
    • Geyskens I., Steenkamp J., Kumar N. A meta-analysis of satisfaction in marketing channel relationships. Journal of Marketing Research 1999, 36(2):223-238.
    • (1999) Journal of Marketing Research , vol.36 , Issue.2 , pp. 223-238
    • Geyskens, I.1    Steenkamp, J.2    Kumar, N.3
  • 29
    • 0010093195 scopus 로고
    • Roles and role theory in distribution channel system
    • Houghton-Mifflin, Boston, L.W. Stern (Ed.)
    • Gill L., Stern L. Roles and role theory in distribution channel system. Distribution channels: Behavioral dimensions 1969, 22-47. Houghton-Mifflin, Boston. L.W. Stern (Ed.).
    • (1969) Distribution channels: Behavioral dimensions , pp. 22-47
    • Gill, L.1    Stern, L.2
  • 30
    • 47849106317 scopus 로고    scopus 로고
    • When does guanxi matter? Issues of capitalization and its dark sides
    • Gu F., Hung K., Tse D. When does guanxi matter? Issues of capitalization and its dark sides. Journal of Marketing 2008, July, 72:12-28.
    • (2008) Journal of Marketing , vol.72 , pp. 12-28
    • Gu, F.1    Hung, K.2    Tse, D.3
  • 31
    • 0031722125 scopus 로고    scopus 로고
    • The declining significance of guanxi in China's economic transition
    • Guthrie D. The declining significance of guanxi in China's economic transition. The China Quarterly 1998, 154:254-282.
    • (1998) The China Quarterly , vol.154 , pp. 254-282
    • Guthrie, D.1
  • 33
    • 0040687356 scopus 로고    scopus 로고
    • Enhancing international business relationships: A focus on customer perceptions of salesperson role performance including cultural sensitivity
    • Harich K.R., LaBahn D.W. Enhancing international business relationships: A focus on customer perceptions of salesperson role performance including cultural sensitivity. Journal of Business Research 1998, 42:87-101.
    • (1998) Journal of Business Research , vol.42 , pp. 87-101
    • Harich, K.R.1    LaBahn, D.W.2
  • 34
    • 0002508836 scopus 로고
    • The role of dependence balancing in safeguarding transaction-specific assets in conventional channels
    • Heide J.B., John G. The role of dependence balancing in safeguarding transaction-specific assets in conventional channels. Journal of Marketing 1988, 52:20-35.
    • (1988) Journal of Marketing , vol.52 , pp. 20-35
    • Heide, J.B.1    John, G.2
  • 35
    • 84936628470 scopus 로고
    • Face and favor: The Chinese power game
    • Hwang K.K. Face and favor: The Chinese power game. The American Journal of Sociology 1987, 92:944-974.
    • (1987) The American Journal of Sociology , vol.92 , pp. 944-974
    • Hwang, K.K.1
  • 36
    • 26844492444 scopus 로고    scopus 로고
    • The interaction of dependence and trust in long-term industrial relationships
    • Izquierdo C.C., Cillán J.G. The interaction of dependence and trust in long-term industrial relationships. European Journal of Marketing 2004, 38(8):974-994.
    • (2004) European Journal of Marketing , vol.38 , Issue.8 , pp. 974-994
    • Izquierdo, C.C.1    Cillán, J.G.2
  • 37
    • 0346255411 scopus 로고    scopus 로고
    • On distributor commitment in marketing channels for industrial products: Contrast between the United States and Japan
    • Kim K., Oh C. On distributor commitment in marketing channels for industrial products: Contrast between the United States and Japan. Journal of International Marketing 2002, 10(1):72-97.
    • (2002) Journal of International Marketing , vol.10 , Issue.1 , pp. 72-97
    • Kim, K.1    Oh, C.2
  • 39
    • 20444477939 scopus 로고    scopus 로고
    • The roles of xinyong and guanxi in Chinese relationship marketing
    • Leung T., Lai K.H., Chan R.Y., Wong Y.H. The roles of xinyong and guanxi in Chinese relationship marketing. European Journal of Marketing 2005, 39(5/6):528-559.
    • (2005) European Journal of Marketing , vol.39 , Issue.5-6 , pp. 528-559
    • Leung, T.1    Lai, K.H.2    Chan, R.Y.3    Wong, Y.H.4
  • 40
    • 43049154592 scopus 로고    scopus 로고
    • Relationship stability, trust and relational risk in marketing channels: Evidence from China
    • Liu Y., Li Y., Tao L., Wang Y. Relationship stability, trust and relational risk in marketing channels: Evidence from China. Industrial Marketing Management 2008, 37:432-446.
    • (2008) Industrial Marketing Management , vol.37 , pp. 432-446
    • Liu, Y.1    Li, Y.2    Tao, L.3    Wang, Y.4
  • 41
    • 0037229751 scopus 로고    scopus 로고
    • Guanxi civility: Processes, potentials, and contingencies
    • Lo M.M., Otis E.M. Guanxi civility: Processes, potentials, and contingencies. Politics & Society 2003, 31(1):131-162.
    • (2003) Politics & Society , vol.31 , Issue.1 , pp. 131-162
    • Lo, M.M.1    Otis, E.M.2
  • 43
    • 0002555009 scopus 로고    scopus 로고
    • Guanxi: Principles, philosophies, and implications
    • Luo Y. Guanxi: Principles, philosophies, and implications. Human Systems Management 1997, 16(1):43-51.
    • (1997) Human Systems Management , vol.16 , Issue.1 , pp. 43-51
    • Luo, Y.1
  • 45
    • 0030516173 scopus 로고    scopus 로고
    • Interdependency, contracting, and relational behavior in marketing channels
    • Lusch R.F., Brown J.R. Interdependency, contracting, and relational behavior in marketing channels. Journal of Marketing 1996, 60(4):19-38.
    • (1996) Journal of Marketing , vol.60 , Issue.4 , pp. 19-38
    • Lusch, R.F.1    Brown, J.R.2
  • 47
    • 21344475322 scopus 로고
    • The commitment-trust theory of relationship marketing
    • Morgan R.M., Hunt S.D. The commitment-trust theory of relationship marketing. Journal of Marketing 1994, 58(3):20-38.
    • (1994) Journal of Marketing , vol.58 , Issue.3 , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2
  • 48
    • 84992994487 scopus 로고
    • Diagnosing measurement equivalence in cross-national research
    • Mullen M.R. Diagnosing measurement equivalence in cross-national research. Journal of International Business Studies 1995, 26(3):573-596.
    • (1995) Journal of International Business Studies , vol.26 , Issue.3 , pp. 573-596
    • Mullen, M.R.1
  • 49
    • 3142749319 scopus 로고    scopus 로고
    • Building and sustaining buyer-seller relationships in mature industrial markets
    • Narayandas D., Rangan V.K. building and sustaining buyer-seller relationships in mature industrial markets. Journal of Marketing 2004, July, 68:63-77.
    • (2004) Journal of Marketing , vol.68 , pp. 63-77
    • Narayandas, D.1    Rangan, V.K.2
  • 50
    • 36048935995 scopus 로고    scopus 로고
    • A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
    • Palmatier R., Dant R., Grewal D. A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance. Journal of Marketing 2007, 71(4):172-194.
    • (2007) Journal of Marketing , vol.71 , Issue.4 , pp. 172-194
    • Palmatier, R.1    Dant, R.2    Grewal, D.3
  • 51
    • 33750824287 scopus 로고    scopus 로고
    • Factors influencing the effectiveness of relationship marketing: A meta-analysis
    • Palmatier R., Dant R., Grewal D., Evans K. Factors influencing the effectiveness of relationship marketing: A meta-analysis. Journal of Marketing 2006, 70(3):136-153.
    • (2006) Journal of Marketing , vol.70 , Issue.3 , pp. 136-153
    • Palmatier, R.1    Dant, R.2    Grewal, D.3    Evans, K.4
  • 52
    • 0034339578 scopus 로고    scopus 로고
    • Managerial ties and firm performance in a transition economy: The nature of a micro-macro link
    • Peng M.W., Luo Y.D. Managerial ties and firm performance in a transition economy: The nature of a micro-macro link. Academy of Management Journal 2000, 43(3):486-501.
    • (2000) Academy of Management Journal , vol.43 , Issue.3 , pp. 486-501
    • Peng, M.W.1    Luo, Y.D.2
  • 54
    • 84970235764 scopus 로고
    • Self-reports in organizational research: Problems and prospects
    • Podsakoff P., Organ D. Self-reports in organizational research: Problems and prospects. Journal of Management 1986, 12:531-544.
    • (1986) Journal of Management , vol.12 , pp. 531-544
    • Podsakoff, P.1    Organ, D.2
  • 55
    • 0034360983 scopus 로고    scopus 로고
    • On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing
    • Reinartz W.J., Kumar V. On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing. Journal of Marketing 2000, 64(4):17-35.
    • (2000) Journal of Marketing , vol.64 , Issue.4 , pp. 17-35
    • Reinartz, W.J.1    Kumar, V.2
  • 57
    • 0000137402 scopus 로고
    • Reliability and validity of alternative measures of channel member satisfaction
    • Ruekert R.W., Churchill G.A. Reliability and validity of alternative measures of channel member satisfaction. Journal of Marketing Research 1984, May, 21:226-233.
    • (1984) Journal of Marketing Research , vol.21 , pp. 226-233
    • Ruekert, R.W.1    Churchill, G.A.2
  • 58
    • 79955483874 scopus 로고    scopus 로고
    • The different effects of social capital on corporate performance in China: An empirical analysis
    • Shi J., Hu L., Fu H. The different effects of social capital on corporate performance in China: An empirical analysis. Canadian Social Science 2006, 2(4):27-33.
    • (2006) Canadian Social Science , vol.2 , Issue.4 , pp. 27-33
    • Shi, J.1    Hu, L.2    Fu, H.3
  • 59
    • 34547164946 scopus 로고    scopus 로고
    • Using guanxi to establish corporate reputation in China
    • Standifird S. Using guanxi to establish corporate reputation in China. Corporate Reputation Review 2006, 9(3):171-178.
    • (2006) Corporate Reputation Review , vol.9 , Issue.3 , pp. 171-178
    • Standifird, S.1
  • 60
    • 0001843167 scopus 로고    scopus 로고
    • The transaction cost advantage of guanxi-based business practices
    • Standifird S.S., Marshall R.S. The transaction cost advantage of guanxi-based business practices. Journal of World Business 2000, 35(1):21-42.
    • (2000) Journal of World Business , vol.35 , Issue.1 , pp. 21-42
    • Standifird, S.S.1    Marshall, R.S.2
  • 62
    • 33744812768 scopus 로고    scopus 로고
    • Food retail buyer behaviour in People's Republic of China: A model from grounded theory
    • Sternquist B., Chen Z. Food retail buyer behaviour in People's Republic of China: A model from grounded theory. Qualitative Market Research - An International Journal 2006, 2(9):243-265.
    • (2006) Qualitative Market Research - An International Journal , vol.2 , Issue.9 , pp. 243-265
    • Sternquist, B.1    Chen, Z.2
  • 63
    • 0344082113 scopus 로고    scopus 로고
    • The coexistence of transaction and relational marketing: Insights from Chinese business context
    • Styles C., Ambler T. The coexistence of transaction and relational marketing: Insights from Chinese business context. Industrial Marketing Management 2003, 32:633-642.
    • (2003) Industrial Marketing Management , vol.32 , pp. 633-642
    • Styles, C.1    Ambler, T.2
  • 64
    • 0030424744 scopus 로고    scopus 로고
    • The sources and consequences of embeddedness for the economic performance of organizations: The network effect
    • Uzzi B. The sources and consequences of embeddedness for the economic performance of organizations: The network effect. American Sociological Review 1996, 61:674-698.
    • (1996) American Sociological Review , vol.61 , pp. 674-698
    • Uzzi, B.1
  • 65
    • 33751400046 scopus 로고    scopus 로고
    • Guanxi vs. relationship marketing: Exploring underlying differences
    • Wang C.L. Guanxi vs. relationship marketing: Exploring underlying differences. Industrial Marketing Management 2007, 36:81-86.
    • (2007) Industrial Marketing Management , vol.36 , pp. 81-86
    • Wang, C.L.1
  • 66
    • 53949089416 scopus 로고    scopus 로고
    • The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
    • Wang C.L., Siu N.Y.M., Barnes B.R. The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships. Industrial Marketing Management 2008, 37:819-824.
    • (2008) Industrial Marketing Management , vol.37 , pp. 819-824
    • Wang, C.L.1    Siu, N.Y.M.2    Barnes, B.R.3
  • 67
    • 12744265282 scopus 로고    scopus 로고
    • Social exchange in China: The double-edge sword of guanxi
    • Warren D.E., Dunfee T.W., Li N.H. Social exchange in China: The double-edge sword of guanxi. Journal of Business Ethics 2004, 55(4):353-372.
    • (2004) Journal of Business Ethics , vol.55 , Issue.4 , pp. 353-372
    • Warren, D.E.1    Dunfee, T.W.2    Li, N.H.3
  • 68
    • 77951511906 scopus 로고
    • An integrated model of buyer-seller relationships
    • Wilson D.T. An integrated model of buyer-seller relationships. Journal of the Academy of Marketing Science 1995, 23(4):335-345.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , Issue.4 , pp. 335-345
    • Wilson, D.T.1
  • 69
    • 79955463608 scopus 로고    scopus 로고
    • Retrieved on August 27, 2010, from World Bank
    • World Bank Retrieved on August 27, 2010, from. http://web.worldbank.org/WBSITE/EXTERNAL/COUNTRIES/EASTASIAPACIFICEXT/CHINAEXTN/0,,menuPK:318956~pagePK:141159~piPK:141110~theSitePK:318950,00.html.
  • 71
    • 0036069113 scopus 로고    scopus 로고
    • Rebuttal: The resilience of Guanxi and its new deployments: A critique of some new Guanxi scholarship
    • Yang M.M. Rebuttal: The resilience of Guanxi and its new deployments: A critique of some new Guanxi scholarship. The China Quarterly 2002, June, 459-476.
    • (2002) The China Quarterly , pp. 459-476
    • Yang, M.M.1
  • 72
    • 0034594379 scopus 로고    scopus 로고
    • Insider-outsider perspectives of guanxi
    • Yi L., Ellis P. Insider-outsider perspectives of guanxi. Business Horizon 2000, 43:25-30.
    • (2000) Business Horizon , vol.43 , pp. 25-30
    • Yi, L.1    Ellis, P.2
  • 73
    • 33749529717 scopus 로고    scopus 로고
    • Guanxi and organizational dynamics in China: A link between individual and organizational levels
    • Zhang Y., Zhang Z. Guanxi and organizational dynamics in China: A link between individual and organizational levels. Journal of Business Ethics 2006, 67:375-392.
    • (2006) Journal of Business Ethics , vol.67 , pp. 375-392
    • Zhang, Y.1    Zhang, Z.2
  • 74
    • 73449125481 scopus 로고    scopus 로고
    • Power, conflict, and cooperation: The impact of guanxi in Chinese marketing channels
    • Zhuang G., Xi Y., Tsang A. Power, conflict, and cooperation: The impact of guanxi in Chinese marketing channels. Industrial Marketing Management 2010, 39:137-149.
    • (2010) Industrial Marketing Management , vol.39 , pp. 137-149
    • Zhuang, G.1    Xi, Y.2    Tsang, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.