THE ROLE OF TRUST AND ASSURANCE SERVICES IN ELECTRONIC CHANNELS: AN EXPLORATORY STUDY

Proceedings of the 20th International Conference on Information Systems, ICIS 1999

Volumn , Issue , 1999, Pages 472-478

  Nöteberg, Anna ^a   Christiaanse, Ellen ^a   Wallage, Philip ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

assurance services; Consumer trust; electronic channels; online buying behavior

Indexed keywords

CONSUMER BEHAVIOR; ELECTRONIC COMMERCE; SALES; WEB SERVICES;

ASSURANCE SERVICE; BUYING BEHAVIOR; CONDITION; CONSUMER BUYING; CONSUMER TRUST; ELECTRONIC CHANNELS; EXPLORATORY STUDIES; ONLINE BUYING; ONLINE BUYING BEHAVIOR; WEB ASSURANCE;

PURCHASING;

EID: 85138741914     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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