-
1
-
-
4043079952
-
The effects of brand relationship norms on consumer attitudes and behavior
-
Aggarwal, P. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31 (1), 87-89.
-
(2004)
Journal of Consumer Research
, vol.31
, Issue.1
, pp. 87-89
-
-
Aggarwal, P.1
-
2
-
-
84986135443
-
How much of brand equity is explained by trust?
-
Ambler, T. (1997). How much of brand equity is explained by trust? Management Decision, 35 (3/4), 283-285.
-
(1997)
Management Decision
, vol.35
, Issue.3-4
, pp. 283-285
-
-
Ambler, T.1
-
3
-
-
33644995871
-
Antecedents and purchase consequences of customer participation in small group brand communities
-
Bagozzi, R. and Dholakia, U. (2006). Antecedents and purchase consequences of customer participation in small group brand communities. International Journal of Research in Marketing, 23 (1), 45.
-
(2006)
International Journal of Research in Marketing
, vol.23
, Issue.1
, pp. 45
-
-
Bagozzi, R.1
Dholakia, U.2
-
4
-
-
28444463745
-
Mapping the values driving organic food choice: Germany vs. the UK
-
Baker, S., Thompson, K., and Engelken, J. (2004). Mapping the values driving organic food choice: Germany vs. the UK. European Journal of Marketing, 38 (8), 997.
-
(2004)
European Journal of Marketing
, vol.38
, Issue.8
, pp. 997
-
-
Baker, S.1
Thompson, K.2
Engelken, J.3
-
5
-
-
17444387717
-
Just what you need!
-
Ball, D., Ellison, S., and Adamy, J. (2004) Just what you need!. Wall Street Journal-Eastern Edition, pp. B1, B8.
-
(2004)
Wall Street Journal-Eastern Edition
-
-
Ball, D.1
Ellison, S.2
Adamy, J.3
-
6
-
-
0003391393
-
-
Cambridge: Cambridge University Press
-
Berry, C. J. (1994). The Idea of Luxury. Cambridge: Cambridge University Press.
-
(1994)
The Idea of Luxury
-
-
Berry, C.J.1
-
7
-
-
0347439285
-
Observations: Building brand equity by managing the brand's relationships
-
Blackston, M. (2000). Observations: Building brand equity by managing the brand's relationships. Journal of Advertising Research, 40 (6), 101-104.
-
(2000)
Journal of Advertising Research
, vol.40
, Issue.6
, pp. 101-104
-
-
Blackston, M.1
-
10
-
-
0035590133
-
The chain of effects from brand trust and brand affect to brand
-
Chaudhuri, A. and Holbrook, M. (2001). The chain of effects from brand trust and brand affect to brand. Journal of Marketing, 65 (2), 81-93.
-
(2001)
Journal of Marketing
, vol.65
, Issue.2
, pp. 81-93
-
-
Chaudhuri, A.1
Holbrook, M.2
-
11
-
-
22444454374
-
Consumer understanding, change, and qualitative research
-
Cooper, P. (1999). Consumer understanding, change, and qualitative research. Journal of the Market Research Society, 41 (1), 259-268.
-
(1999)
Journal of the Market Research Society
, vol.41
, Issue.1
, pp. 259-268
-
-
Cooper, P.1
-
12
-
-
0001809402
-
Do customer loyalty programs really work?
-
(Summer)
-
Dowling, G. and Uncles, M. (1997, Summer). Do customer loyalty programs really work? Slogan Management Review, 38 (4), 71-82.
-
(1997)
Slogan Management Review
, vol.38
, Issue.4
, pp. 71-82
-
-
Dowling, G.1
Uncles, M.2
-
13
-
-
27144546798
-
Branding the experience
-
(May 10)
-
Dunne, D. (2004, May 10). Branding the experience. Marketing Magazine, 109, 11.
-
(2004)
Marketing Magazine
, vol.109
, pp. 11
-
-
Dunne, D.1
-
14
-
-
0141528541
-
You are what they eat: The influence of reference groups on consumers' connections to brands
-
Escalas, J. and Bettman, J. (2003). You are what they eat: The influence of reference groups on consumers' connections to brands. Journal of Consumer Psychology, 13 (3), 339-347.
-
(2003)
Journal of Consumer Psychology
, vol.13
, Issue.3
, pp. 339-347
-
-
Escalas, J.1
Bettman, J.2
-
15
-
-
0032351557
-
Consumers and their brands: Developing relationships theory in consumer research
-
Fournier, S. (1998). Consumers and their brands: Developing relationships theory in consumer research. Journal of Consumer Research, 24 (4), 345, 366-367.
-
(1998)
Journal of Consumer Research
, vol.24
, Issue.4
-
-
Fournier, S.1
-
16
-
-
0031601916
-
Preventing the premature death of relationship marketing
-
Fournier, S., Dobscha, S., and Mick, D. (1998). Preventing the premature death of relationship marketing. Harvard Business Review, 76 (1), 43-46.
-
(1998)
Harvard Business Review
, vol.76
, Issue.1
, pp. 43-46
-
-
Fournier, S.1
Dobscha, S.2
Mick, D.3
-
17
-
-
0033423162
-
The different roles of satisfaction, trust and commitment in customer relationships
-
Garbarino, E. and Johnson, M. (1999). The different roles of satisfaction, trust and commitment in customer relationships. Journal of Marketing, 63 (2), 73.
-
(1999)
Journal of Marketing
, vol.63
, Issue.2
, pp. 73
-
-
Garbarino, E.1
Johnson, M.2
-
18
-
-
0346533351
-
-
Toronto, Canada: John Wiley & Sons
-
Gordon, I. (1998). Relationship Marketing. Toronto, Canada: John Wiley & Sons.
-
(1998)
Relationship Marketing
-
-
Gordon, I.1
-
19
-
-
85107963557
-
The structure of commitment in exchange
-
Gundlach, G. and Achrol, R. (1995). The structure of commitment in exchange. Journal of Marketing, 59 (1), 79-80.
-
(1995)
Journal of Marketing
, vol.59
, Issue.1
, pp. 79-80
-
-
Gundlach, G.1
Achrol, R.2
-
20
-
-
27144482209
-
A loyal subject: Card programs inspire brand devotion among hungry customers
-
Hausfater, G. (2005). A loyal subject: Card programs inspire brand devotion among hungry customers. Nation's Restaurant News, 39 (1), 70.
-
(2005)
Nation's Restaurant News
, vol.39
, Issue.1
, pp. 70
-
-
Hausfater, G.1
-
21
-
-
0001629615
-
Putting the service-profit chain to work
-
Heskett, J. L., Jones, T. O., Loveman, G. W. et al. (1994). Putting the service-profit chain to work. Harvard Business Review, 72 (2), 164-170.
-
(1994)
Harvard Business Review
, vol.72
, Issue.2
, pp. 164-170
-
-
Heskett, J.L.1
Jones, T.O.2
Loveman, G.W.3
-
22
-
-
22544454165
-
An examination of restaurant loyalty programs: What kinds of rewards do customers prefer?
-
Jang, D. and Mattila, A. S. (2005). An examination of restaurant loyalty programs: What kinds of rewards do customers prefer? International Journal of Contemporary Hospitality Management, 17 (5), 403.
-
(2005)
International Journal of Contemporary Hospitality Management
, vol.17
, Issue.5
, pp. 403
-
-
Jang, D.1
Mattila, A.S.2
-
23
-
-
0242361080
-
The effect of consumer-based equity on firms' financial performance
-
Kim, H., Kim, W., and An, J. (2003). The effect of consumer-based equity on firms' financial performance. Journal of Consumer Marketing, 20 (4), 336-338.
-
(2003)
Journal of Consumer Marketing
, vol.20
, Issue.4
, pp. 336-338
-
-
Kim, H.1
Kim, W.2
An, J.3
-
24
-
-
0035995556
-
Earning the right to indulge: Efforts as a determinant of customer preferences toward frequency program rewards
-
Kivetz, R. and Simonson, I. (2002). Earning the right to indulge: Efforts as a determinant of customer preferences toward frequency program rewards. Journal of Marketing Research, 39 (2), 55-70.
-
(2002)
Journal of Marketing Research
, vol.39
, Issue.2
, pp. 55-70
-
-
Kivetz, R.1
Simonson, I.2
-
25
-
-
0002954858
-
Marketing intangible products and product intangibles
-
Levitt, T. (1981). Marketing intangible products and product intangibles. Harvard Business Review, 53 (2), 94-102.
-
(1981)
Harvard Business Review
, vol.53
, Issue.2
, pp. 94-102
-
-
Levitt, T.1
-
26
-
-
85083479004
-
Keep 'em coming back for more
-
Lockyer, S. (2004). Keep 'em coming back for more. Nation's Restaurant News, 38 (33), 63-72.
-
(2004)
Nation's Restaurant News
, vol.38
, Issue.33
, pp. 63-72
-
-
Lockyer, S.1
-
28
-
-
85025707590
-
Brands: More than a name
-
Lozito, W. (2004). Brands: More than a name. Restaurant Hospitality, 88 (9), 58.
-
(2004)
Restaurant Hospitality
, vol.88
, Issue.9
, pp. 58
-
-
Lozito, W.1
-
29
-
-
85025631433
-
Love and loathing in the brand world
-
Luvy, G. (2002). Love and loathing in the brand world. Brand strategy, 7.
-
(2002)
Brand strategy
, pp. 7
-
-
Luvy, G.1
-
31
-
-
46749104464
-
Building loyal relationships between customers and providers: A focus on resource investments
-
Morais, D., Dorsch, M., and Backman, S. (2005). Building loyal relationships between customers and providers: A focus on resource investments. Journal of Travel & Tourism Marketing, 18 (1), 51-53.
-
(2005)
Journal of Travel & Tourism Marketing
, vol.18
, Issue.1
, pp. 51-53
-
-
Morais, D.1
Dorsch, M.2
Backman, S.3
-
33
-
-
0001816315
-
Do rewards really create loyalty?
-
O'Brien, L. and Jones, C. (1995). Do rewards really create loyalty?. Harvard Business Review, 73 (3), 75-82.
-
(1995)
Harvard Business Review
, vol.73
, Issue.3
, pp. 75-82
-
-
O'Brien, L.1
Jones, C.2
-
34
-
-
0033439536
-
Whence consumer loyalty?
-
Oliver, R. (1999). Whence consumer loyalty? Journal of Marketing, 63 (4), 33-44.
-
(1999)
Journal of Marketing
, vol.63
, Issue.4
, pp. 33-44
-
-
Oliver, R.1
-
35
-
-
4644353512
-
Beyond the frills of relationship marketing
-
O'Malley, L. and Prothero, A. (2004). Beyond the frills of relationship marketing. Journal of Business Research, 57 (11), 1292-1293.
-
(2004)
Journal of Business Research
, vol.57
, Issue.11
, pp. 1292-1293
-
-
O'Malley, L.1
Prothero, A.2
-
36
-
-
3042691587
-
Promoting brand benefits: The role of consumer the role of consumer psychographics and lifestyle
-
Orth, U., McDaniel, M., Shelhammer, T., and Lopetcharat, K. (2004). Promoting brand benefits: The role of consumer the role of consumer psychographics and lifestyle. Journal of Consumer Marketing, 21 (2), 97.
-
(2004)
Journal of Consumer Marketing
, vol.21
, Issue.2
, pp. 97
-
-
Orth, U.1
McDaniel, M.2
Shelhammer, T.3
Lopetcharat, K.4
-
37
-
-
84992803540
-
Reoperationalising the loyalty framework
-
Petrick, J. (2005). Reoperationalising the loyalty framework. Tourism & Hospitality Research, 5 (3), 199-212.
-
(2005)
Tourism & Hospitality Research
, vol.5
, Issue.3
, pp. 199-212
-
-
Petrick, J.1
-
38
-
-
0032220719
-
The red and the black: Mental accounting of savings and debt
-
Prelec, D. and Loewenstein, G. (1998). The red and the black: Mental accounting of savings and debt. Marketing Science, 17 (1), 4-28.
-
(1998)
Marketing Science
, vol.17
, Issue.1
, pp. 4-28
-
-
Prelec, D.1
Loewenstein, G.2
-
39
-
-
79952330761
-
Letter to the editor
-
Reichheld, K. (2002). Letter to the editor. Harvard Business Review, 80 (11), 126.
-
(2002)
Harvard Business Review
, vol.80
, Issue.11
, pp. 126
-
-
Reichheld, K.1
-
40
-
-
85035987954
-
Measuring the quality of relationships in customer services: An empirical study
-
Roberts, K., Varki, S., and Brodie, R. (2003). Measuring the quality of relationships in customer services: an empirical study. European Journal of Marketing, 37 (1/2), 169-196.
-
(2003)
European Journal of Marketing
, vol.37
, Issue.1-2
, pp. 169-196
-
-
Roberts, K.1
Varki, S.2
Brodie, R.3
-
41
-
-
0003130844
-
Behavioral learning theory: Its relevance to marketing and promotions
-
Rothschild, M. and Gaidis, W. (1981). Behavioral learning theory: Its relevance to marketing and promotions. Journal of Marketing, 45 (2), 73.
-
(1981)
Journal of Marketing
, vol.45
, Issue.2
, pp. 73
-
-
Rothschild, M.1
Gaidis, W.2
-
42
-
-
19344378725
-
Customer-centered brand management
-
Rust, R., Zeithaml, V., and Lemon, K. (2004). Customer-centered brand management. Harvard Business Review, 82 (9), 113.
-
(2004)
Harvard Business Review
, vol.82
, Issue.9
, pp. 113
-
-
Rust, R.1
Zeithaml, V.2
Lemon, K.3
-
43
-
-
29444454899
-
Linking organizational resources and work engagement to employee performance and customer loyalty: The mediation of service climate
-
Salanova, M., Agust, S., and Peiró, J. (2005). Linking organizational resources and work engagement to employee performance and customer loyalty: The mediation of service climate. Journal of Applied Psychology, 90 (6), 1217-1224.
-
(2005)
Journal of Applied Psychology
, vol.90
, Issue.6
, pp. 1217-1224
-
-
Salanova, M.1
Agust, S.2
Peiró, J.3
-
44
-
-
85083478721
-
-
Working paper. University of Houston
-
Shoemaker et al., (2006). Affective commitment. Working paper. University of Houston, 3-4.
-
(2006)
Affective commitment
, pp. 3-4
-
-
Shoemaker1
-
45
-
-
0033473071
-
Customer loyalty: The future of hospitality marketing
-
Shoemaker, S. and Lewis, R. (1999). Customer loyalty: The future of hospitality marketing. Hospitality Management, 18, 349.
-
(1999)
Hospitality Management
, vol.18
, pp. 349
-
-
Shoemaker, S.1
Lewis, R.2
-
46
-
-
0038457182
-
Customer loyalty and customer loyalty programs
-
Uncles, M., Dowling, G., and Hammond, K. (2003). Customer loyalty and customer loyalty programs. Journal of Consumer Marketing, 20 (4), 294.
-
(2003)
Journal of Consumer Marketing
, vol.20
, Issue.4
, pp. 294
-
-
Uncles, M.1
Dowling, G.2
Hammond, K.3
-
47
-
-
0003674087
-
The influence of salespersons' customer orientation on buyer-seller relationship development
-
Williams, M. R. (1998). The influence of salespersons' customer orientation on buyer-seller relationship development. Journal of Business & Industrial Marketing, 13 (3), 271-287.
-
(1998)
Journal of Business & Industrial Marketing
, vol.13
, Issue.3
, pp. 271-287
-
-
Williams, M.R.1
-
48
-
-
2442538190
-
What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty
-
Youjae, Y. and Suna, L. (2004). What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty. Psychology & Marketing, 21 (5), 351-373.
-
(2004)
Psychology & Marketing
, vol.21
, Issue.5
, pp. 351-373
-
-
Youjae, Y.1
Suna, L.2
|