Building loyal relationships between customers and providers: A focus on resource investments

Journal of Travel and Tourism Marketing

Volumn 18, Issue 1, 2005, Pages 49-57

  Morais, Duarte B ^a   Dorsch, Michael J ^b   Backman, Sheila J ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

Customer loyalty; Resource investments

Indexed keywords

EID: 46749104464     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v18n01_05     Document Type: Article

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