Code-breaking/code-making: A new language approach in advertising

Journal of Pragmatics

Volumn 43, Issue 8, 2011, Pages 2095-2109

  García Vizcaíno, María José ^a  

^a MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Advertising; Code mixing; Domesticated foreignness; Glocalization; Linguistic fetishism

Indexed keywords

EID: 79954613950     PISSN: 03782166     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pragma.2010.10.014     Document Type: Article

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