Style shifting in commercials

Journal of Pragmatics

Volumn 40, Issue 2, 2008, Pages 205-226

  Van Gijsel, Sofie ^a   Speelman, Dirk ^a   Geeraerts, Dirk ^a  

^a UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Dutch; Linear regression analysis; Spoken advertising language; Style shifting; Stylization

Indexed keywords

EID: 38949102696     PISSN: 03782166     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pragma.2007.01.010     Document Type: Article

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