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Volumn 18, Issue 3, 2002, Pages 21-28

English in advertising and brand naming: Sociolinguistic considerations and the case of Brazil

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EID: 85008564881     PISSN: 02660784     EISSN: 14740567     Source Type: Journal    
DOI: 10.1017/S0266078402003048     Document Type: Article
Times cited : (70)

References (16)
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    • Berns, M.1
  • 3
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    • English in advertising: multiple mixing and the media
    • Bhatia, T. K. 1987. ‘English in advertising: multiple mixing and the media.’ In World Englishes, 6 (1), 33–48.
    • (1987) In World Englishes , vol.6 , Issue.1 , pp. 33-48
    • Bhatia, T.K.1
  • 4
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    • Bilinguals' creativity and syntactic theory: evidence for emerging grammar
    • Bhatia, T. K. 1989. ‘Bilinguals' creativity and syntactic theory: evidence for emerging grammar.’ In World Englishes, 8 (3), 265–276.
    • (1989) In World Englishes , vol.8 , Issue.3 , pp. 265-276
    • Bhatia, T.K.1
  • 5
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    • Discourse functions and pragmatics of mixing: advertising across cultures
    • Bhatia, T. K. 1992. ‘Discourse functions and pragmatics of mixing: advertising across cultures.’ In World Englishes, 11 (2/3), 195–215.
    • (1992) In World Englishes , vol.11 , Issue.2-3 , pp. 195-215
    • Bhatia, T.K.1
  • 6
    • 84979447158 scopus 로고
    • Introduction: current issues in “mixing” and “switching”
    • Bhatia, T. K. & Ritchie, W. 1989. ‘Introduction: current issues in “mixing” and “switching”.’ In World Englishes, 8 (1), 261–264.
    • (1989) In World Englishes , vol.8 , Issue.1 , pp. 261-264
    • Bhatia, T.K.1    Ritchie, W.2
  • 10
    • 84979403321 scopus 로고
    • Englishization and contact linguistics
    • Kachru, B. 1994. ‘Englishization and contact linguistics.’ In World Englishes, 13 (2), 135–154.
    • (1994) In World Englishes , vol.13 , Issue.2 , pp. 135-154
    • Kachru, B.1
  • 11
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    • The power of the English in Thai media
    • Masavisut, N., Sukwiwat, M., & Wongmontha, S. 1986. ‘The power of the English in Thai media.’ In World Englishes, 5 (2/3), 197–207.
    • (1986) In World Englishes , vol.5 , Issue.2-3 , pp. 197-207
    • Masavisut, N.1    Sukwiwat, M.2    Wongmontha, S.3
  • 14
    • 84979424660 scopus 로고
    • Japanese and English: borrowing and contact
    • Stanlaw, J. 1987. ‘Japanese and English: borrowing and contact.’ In World Englishes, 6 (2), 93–109.
    • (1987) In World Englishes , vol.6 , Issue.2 , pp. 93-109
    • Stanlaw, J.1
  • 15
    • 85011501414 scopus 로고    scopus 로고
    • Japanese bilingual brand names
    • Takashi, K. 1997. ‘Japanese bilingual brand names.’ In English Today, 52, 12–16.
    • (1997) In English Today , vol.52 , pp. 12-16
    • Takashi, K.1
  • 16
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    • Englishization of business names in Brazil
    • Thonus, T. 1991. ‘Englishization of business names in Brazil.’ In World Englishes, 10(1),65–74.
    • (1991) In World Englishes , vol.10 , Issue.1 , pp. 65-74
    • Thonus, T.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.