Convergence of English in Russian TV commercials

World Englishes

Volumn 24, Issue 4, 2005, Pages 495-508

  Ustinova, Irina P ^a   Bhatia, Tej K ^b  

^a MURRAY STATE UNIVERSITY   (United States)

^b SYRACUSE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 29244482797     PISSN: 08832919     EISSN: 1467971X     Source Type: Journal    
DOI: 10.1111/j.0883-2919.2005.00433.x     Document Type: Article

References (12)

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2. Bhatia, Tej K. (2000) Advertising in Rural India: Language, Marketing Communication and Consumerism. Tokyo: Tokyo University of Foreign Studies.
3. Bhatia, Tej K. and Ritchie, William C. (2004) Bilingualism in the media and advertising. In The Handbook of Bilingualism. Edited by Tej K. Bhatia and William C. Ritchie. Malden, MA: Blackwell, pp. 513-45.
4. Fishman, Joshua A. (1971) The sociology of language: an interdisciplinary social science approach to language in society. In Advances in the Sociology of Language. Edited by Joshua A. Fishman. The Hague: Mouton, pp. 219-404.
5. Geis, Michael L. (1982) The Language of Television Advertising. New York: Academic Press.
6. Leech, Geoffrey N. (1966) English in Advertising: A Linguistic Study of Advertising in Great Britain. London: Longman.
7. Leiss, William, Kline, Stephen, and Jhally, Sut (1986) Social Communication in Advertising: Persons, Products and Images of Well-Being. London/New York: Methuen.
8. Loveday, Leo J. (1996) Language Contact in Japan: A Socio-Linguistic History. Oxford: Clarendon Press.
9. Martin, Elizabeth (2002) Mixing English in French advertising. World Englishes, 21(3), 375-402.
10. Ryazanova-Clarke, Lara (1999) Elements of persuasion in the language of Russian television advertising. In Language and Society in Post-Communist Europe: Selected Papers from the Fifth World Congress of Central and East European Studies. Edited by J. A. Dunn. New York: St Martin's Press/Basingstoke: Macmillan, pp. 109-33.
11. Volosinov, Valentin N. (1973) Marxism and the Philosophy of Language. New York/London: Seminar Press.
12. Williamson, Judith (1983) Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars.