English in the Ecuadorian commercial context

World Englishes

Volumn 22, Issue 2, 2003, Pages 143-158

  Alm, Cecilia Ovesdotter ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247872367     PISSN: 08832919     EISSN: 1467971X     Source Type: Journal    
DOI: 10.1111/1467-971X.00284     Document Type: Article

References (15)

1. Berns, Margie (1995) English in Europe: whose language, which culture? International Journal of Applied Linguistics, 5(1), 21–32.
2. Bhatia, Tej K. (2001) Language mixing in global advertising. In The Three Circles of English. Edited by Edwin Thumboo. Singapore: Singapore University Press, pp. 195–215.
3. Bhatt, Rakesh (2001a) Language economy, standardization and world Englishes. In The Three Circles of English. Edited by Edwin Thumboo. Singapore: Singapore University Press, pp. 401–22.
4. Bhatt, Rakesh (2001b) World Englishes. Annual Review of Anthropology, 30, 527–50.
5. Bokamba, Eyamba (1992) The Africanization of English. In The Other Tongue: English across cultures. Edited by Braj. B. Kachru. Urbana, IL: University of Illinois Press, pp. 125–47.
6. Bourdieu, P. (1991) Language and Symbolic Power. Cambridge, MA: Harvard University Press.
7. Friedrich, Patricia (2001) A sociolinguistic profile of English in Brazil: Issues of Imperialism, Dominance and Empowerment. Ph.D. Thesis. Purdue University.
8. Friedrich, Patricia (2000) English in Brazil: functions and attitudes, World Englishes, 19, 215–33.
9. Hilgendorf, Suzanne and Martin, Elizabeth (2001) English in advertising: Update for France and Germany. In The Three Circles of English. Edited by Edwin Thumboo. Singapore: Singapore University Press, pp. 217–40.
10. Kachru, Braj B. (ed.) (1992) The Other Tongue: English across cultures. Urbana, IL: University of Illinois Press: 2nd edition.
11. Jung, Kyutae (2001) The genre of advertising in Korean: strategies and ‘mixing.’ In The Three Circles of English. Edited by Edwin Thumboo. Singapore: Singapore University Press, pp. 257–75.
12. Martin, Elizabeth (2002a) Mixing English in French advertising. World Englishes, 21(3), 375–401.
13. Martin, Elizabeth (2002b) Cultural images and different varieties of English in French television commercials. English Today, 18(4), 8–20.
14. Reiss, Katharina (2000) Type, kind and individuality of text: Decision-making in translation. In The Translation Studies Reader. Edited by L. Venuti. London and New York: Routledge, pp. 160–71.
15. Riutort, Helena (2002) The influence of English on the Swedish language. Austrian Magister thesis, University of Vienna.