메뉴 건너뛰기




Volumn 20, Issue 37, 2010, Pages 5-20

Corporate social responsibility and the classical theory of the firm: Are both theories irreconcilable?;Responsabilidad social empresarial y la teoría clásica de la empresa: ¿son ambas teorías irreconciliables?

Author keywords

Classical theory of firms; Corporate social responsibility; Stakeholders and market value

Indexed keywords


EID: 79953835552     PISSN: 01215051     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review
Times cited : (9)

References (92)
  • 1
    • 49349119311 scopus 로고
    • Social responsibility in the corporate goal hierarchy
    • Abouzeid, K.M. & Weaver, C.N. (1978). Social responsibility in the corporate goal hierarchy. Business Horizons, 21(3), 29-35.
    • (1978) Business Horizons , vol.21 , Issue.3 , pp. 29-35
    • Abouzeid, K.M.1    Weaver, C.N.2
  • 2
    • 0033450459 scopus 로고    scopus 로고
    • Marketing in the Network Economy
    • Achrol, R. S. & Kotler, P. (1999). Marketing in the Network Economy. Journal of Marketing, 63(4), 146-163.
    • (1999) Journal of Marketing , vol.63 , Issue.4 , pp. 146-163
    • Achrol, R.S.1    Kotler, P.2
  • 4
    • 0011939750 scopus 로고
    • Customer satisfaction, market share and profitability: Findings from Sweden
    • Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share and profitability: Findings from Sweden. Journal of Marketing, 58(3), 53-66.
    • (1994) Journal of Marketing , vol.58 , Issue.3 , pp. 53-66
    • Anderson, E.W.1    Fornell, C.2    Lehmann, D.R.3
  • 6
    • 0000280749 scopus 로고
    • An empirical examination of the relationship between corporate social responsibility and profitability
    • Aupperle, K.E., Carroll, A.B., & Hatfield, J.D. (1985). An empirical examination of the relationship between corporate social responsibility and profitability. Academy of Management Journal, 28 (2), 446-463.
    • (1985) Academy of Management Journal , vol.28 , Issue.2 , pp. 446-463
    • Aupperle, K.E.1    Carroll, A.B.2    Hatfield, J.D.3
  • 7
    • 28044454720 scopus 로고    scopus 로고
    • The impact of perceived corporate social responsibility on consumer behaviour
    • Becker-Olsen, K. L., Cudmore, A. B., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behaviour. Journal of Business Research, 59(1), 46-53.
    • (2006) Journal of Business Research , vol.59 , Issue.1 , pp. 46-53
    • Becker-Olsen, K.L.1    Cudmore, A.B.2    Hill, R.P.3
  • 8
    • 22544469147 scopus 로고    scopus 로고
    • Corporate associations and consumer product responses: The moderating role of corporate brand dominance
    • Berens, G., Van Riel C.B.M., & Van Bruggen, G.H. (2005). Corporate associations and consumer product responses: The moderating role of corporate brand dominance. Journal of Marketing, 69(3), 35-48.
    • (2005) Journal of Marketing , vol.69 , Issue.3 , pp. 35-48
    • Berens, G.1    van Riel, C.B.M.2    van Bruggen, G.H.3
  • 9
    • 33749368385 scopus 로고    scopus 로고
    • Smarter corporate giving
    • November
    • Berner, R. (2005, November). Smarter corporate giving. Business-Week, 68-76.
    • (2005) Business-Week , pp. 68-76
    • Berner, R.1
  • 10
    • 84986045048 scopus 로고
    • Understanding the bond of identification: An investigation of its correlates among art museum
    • Bhattacharya, C.B., Rao, H., & Glynn, M.A. (1995). Understanding the bond of identification: An investigation of its correlates among art museum. Journal of Marketing, 49(4), 46-57.
    • (1995) Journal of Marketing , vol.49 , Issue.4 , pp. 46-57
    • Bhattacharya, C.B.1    Rao, H.2    Glynn, M.A.3
  • 11
    • 0037397355 scopus 로고    scopus 로고
    • Consumer-company identification: A framework for understanding consumer ́s relationships with companies
    • Bhattacharya, C.B. & Sen, S. (2003). Consumer-company identification: A framework for understanding consumer ́s relationships with companies. Journal of Marketing, 67(2), 78-88.
    • (2003) Journal of Marketing , vol.67 , Issue.2 , pp. 78-88
    • Bhattacharya, C.B.1    Sen, S.2
  • 12
    • 10844233900 scopus 로고    scopus 로고
    • Doing better at doing good: When, why and how consumers respond to corporate social initiatives
    • Bhattacharya, C.B. & Sen, S. (2004) Doing better at doing good: When, why and how consumers respond to corporate social initiatives. California Management Review, 47(1), 9-24.
    • (2004) California Management Review , vol.47 , Issue.1 , pp. 9-24
    • Bhattacharya, C.B.1    Sen, S.2
  • 13
    • 0001330895 scopus 로고
    • Fiduciary duties and the shareholder-management relation: Or what ́s so special about shareholders?
    • Boatright, J. R. (1994) Fiduciary duties and the shareholder-management relation: Or what ́s so special about shareholders? Business Ethics Quarterly, 4 (4), 393-407.
    • (1994) Business Ethics Quarterly , vol.4 , Issue.4 , pp. 393-407
    • Boatright, J.R.1
  • 14
    • 0000429475 scopus 로고
    • A multistage model of customers ́ assessments of service quality and value
    • Bolton, R.N. & Drew, J.H. (1991) A multistage model of customers ́ assessments of service quality and value. Journal of Consumers Research, 17(4), 375-384.
    • (1991) Journal of Consumers Research , vol.17 , Issue.4 , pp. 375-384
    • Bolton, R.N.1    Drew, J.H.2
  • 15
    • 0001810553 scopus 로고
    • A longitudinal analysis of the impact of service changes on customer attitudes
    • Bolton, R. N. & Drew, J.H. (1991). A longitudinal analysis of the impact of service changes on customer attitudes. Journal of Marketing, 55(1), 1-9.
    • (1991) Journal of Marketing , vol.55 , Issue.1 , pp. 1-9
    • Bolton, R.N.1    Drew, J.H.2
  • 17
    • 0031541045 scopus 로고    scopus 로고
    • The company and the product: Corporate associations and consumer product responses
    • Brown, T.J. & Daci, P.A. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68-84.
    • (1997) Journal of Marketing , vol.61 , Issue.1 , pp. 68-84
    • Brown, T.J.1    Daci, P.A.2
  • 18
    • 0442277571 scopus 로고    scopus 로고
    • Corporate associations in marketing: Antecedents and consequences
    • Brown, T.J. (1998). Corporate associations in marketing: Antecedents and consequences. Corporate Reputation Review, 1(3), 215-233.
    • (1998) Corporate Reputation Review , vol.1 , Issue.3 , pp. 215-233
    • Brown, T.J.1
  • 20
    • 0002071502 scopus 로고
    • The problem of social cost
    • Coase, R.H. (1960). The problem of social cost. Journal of Law and Economics, 3(1), 1-44.
    • (1960) Journal of Law and Economics , vol.3 , Issue.1 , pp. 1-44
    • Coase, R.H.1
  • 21
    • 79953809115 scopus 로고    scopus 로고
    • El porqué de la responsabilidad social corporativa
    • de la Cuesta González, M. (2004). El porqué de la responsabilidad social corporativa. Boletín Económico del ICE, 2813, 45-58.
    • (2004) Boletín Económico Del ICE , vol.2813 , pp. 45-58
    • de la CuestaGonzález, M.1
  • 22
    • 79953814076 scopus 로고    scopus 로고
    • La responsabilidad social corporativa o la responsabilidad social de la empresa
    • October 18
    • de la Cuesta González, M. (2005, October 18). La responsabilidad social corporativa o la responsabilidad social de la empresa. Jornadas de Economía Alternativa y Solidaria. Retrieved from www.hegoa.ehu.es/congreso/bilbo/doku/bat/responsabilidadsocialcorporativ a.pdf
    • (2005) Jornadas De Economía Alternativa Y Solidaria
    • de la CuestaGonzález, M.1
  • 23
    • 79953829740 scopus 로고    scopus 로고
    • Promoción institucional de la responsabilidad social corporativa: Iniciativas internacionales y nacionales
    • de la Cuesta González, M., Valor Martínez, C., & Keisler, I. (2003). Promoción institucional de la responsabilidad social corporativa: iniciativas internacionales y nacionales. Boletín Económico del ICE, 2779, 9-20.
    • (2003) Boletín Económico Del ICE , vol.2779 , pp. 9-20
    • de la Cuesta González, M.1    Valor Martínez, C.2    Keisler, I.3
  • 24
    • 79953830308 scopus 로고    scopus 로고
    • Las inversiones socialmente responsables como palanca de cambio económico y social
    • de la Cuesta González, M. (2005). Las inversiones socialmente responsables como palanca de cambio económico y social. Revista Futuros, 11(3), 1-14.
    • (2005) Revista Futuros , vol.11 , Issue.3 , pp. 1-14
    • de la CuestaGonzález, M.1
  • 26
    • 21244460433 scopus 로고    scopus 로고
    • Corporate reputation: Disentangling the effects on financial performance
    • Eberl, M. & Schwaiger, M. (2005). Corporate reputation: Disentangling the effects on financial performance. European Journal of Marketing, 39(7/8), 838-854.
    • (2005) European Journal of Marketing , vol.39 , Issue.7-8 , pp. 838-854
    • Eberl, M.1    Schwaiger, M.2
  • 27
    • 0000605608 scopus 로고
    • Corporate governance: A stakeholder interpretation
    • Freeman, E.R. & Evan, W.M. (1990). Corporate governance: A stakeholder interpretation. Journal of Behavioural Economics, 19(4), 337-360.
    • (1990) Journal of Behavioural Economics , vol.19 , Issue.4 , pp. 337-360
    • Freeman, E.R.1    Evan, W.M.2
  • 28
    • 34249081065 scopus 로고    scopus 로고
    • Efficiency, effectiveness and ethics: A stakeholder view
    • 65-81, Edison: Transaction Books
    • Freeman, E.R. & Phillips, R.A. (1996). Efficiency, effectiveness and ethics: a stakeholder view. Human Action in Business, (65-81). Edison: Transaction Books.
    • (1996) Human Action In Business
    • Freeman, E.R.1    Phillips, R.A.2
  • 29
    • 67749089588 scopus 로고    scopus 로고
    • FORÉTICA, Informe FORÉTICA
    • FORÉTICA. (2004). Responsabilidad social de las empresas: Situación en España. Informe FORÉTICA. Retrieved from http://www.foretica.es/recusos/doc/Biblioteca/Informes/48383_26326320089 5842.pdf
    • (2004) Responsabilidad Social De Las Empresas: Situación En España
  • 31
    • 0002469577 scopus 로고
    • A national customer satisfaction barometer: The Swedish experience
    • Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56(1), 6-21.
    • (1992) Journal of Marketing , vol.56 , Issue.1 , pp. 6-21
    • Fornell, C.1
  • 32
    • 0030518346 scopus 로고    scopus 로고
    • The American Customer Satisfaction Index: Description, findings, and implications
    • Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J., & Bryant, B. (1996). The American Customer Satisfaction Index: Description, findings, and implications. Journal of Marketing, 60(4), 7-18.
    • (1996) Journal of Marketing , vol.60 , Issue.4 , pp. 7-18
    • Fornell, C.1    Johnson, M.D.2    Anderson, E.W.3    Cha, J.4    Bryant, B.5
  • 34
    • 0033241674 scopus 로고    scopus 로고
    • Response divergent stakeholder theory
    • Freeman, E.R. (1999). Response divergent stakeholder theory. Academy of Management Review, 24(2), 233-236.
    • (1999) Academy of Management Review , vol.24 , Issue.2 , pp. 233-236
    • Freeman, E.R.1
  • 35
    • 0000605608 scopus 로고
    • Corporate governance: A stakeholder interpretation
    • Freeman, E.R. & Evan, W.M. (1990). Corporate governance: A stakeholder interpretation. Journal of Behavioral Economics, 19(4), 237-255.
    • (1990) Journal of Behavioral Economics , vol.19 , Issue.4 , pp. 237-255
    • Freeman, E.R.1    Evan, W.M.2
  • 38
    • 33847713766 scopus 로고    scopus 로고
    • Stakeholders management systems: Empirical insights from relationship marketing and market orientation perspectives
    • García de Madariaga, J. & Valor Martínez, C. (2007). Stakeholders management systems: Empirical insights from relationship marketing and market orientation perspectives. Journal of Business Ethics, 71(4), 425-439.
    • (2007) Journal of Business Ethics , vol.71 , Issue.4 , pp. 425-439
    • García de Madariaga, J.1    Valor Martínez, C.2
  • 39
    • 0000171195 scopus 로고    scopus 로고
    • The corporate social performance and financial performance debate: Twenty-five years of incomparable research
    • Griffin, J.J. & Mahon, J.F. (1997). The corporate social performance and financial performance debate: Twenty-five years of incomparable research Business and Society, 36(1), 5-31.
    • (1997) Business and Society , vol.36 , Issue.1 , pp. 5-31
    • Griffin, J.J.1    Mahon, J.F.2
  • 40
    • 84991945637 scopus 로고    scopus 로고
    • Value-driven relational marketing: From products to resources and competencies
    • Gronröos, C. (1997). Value-driven relational marketing: from products to resources and competencies. Journal of Marketing Management, 13(5), 407-419.
    • (1997) Journal of Marketing Management , vol.13 , Issue.5 , pp. 407-419
    • Gronröos, C.1
  • 41
    • 22544438450 scopus 로고    scopus 로고
    • Customer satisfaction, cash flow and shareholder value
    • Gruca, Thomas S. & Rego, Lopo R. (2005). Customer satisfaction, cash flow and shareholder value. Journal of Marketing, 69(3), 115-130.
    • (2005) Journal of Marketing , vol.69 , Issue.3 , pp. 115-130
    • Gruca Thomas, S.1    Rego Lopo, R.2
  • 42
    • 17144459425 scopus 로고    scopus 로고
    • When corporate image affects product evaluations: The moderated role of perceived risk
    • Günhar-Canli, R. & Batra, R. (2004). When corporate image affects product evaluations: The moderated role of perceived risk. Journal of Marketing Research, 41(2), 197-205.
    • (2004) Journal of Marketing Research , vol.41 , Issue.2 , pp. 197-205
    • Günhar-Canli, R.1    Batra, R.2
  • 43
    • 0033411010 scopus 로고    scopus 로고
    • The role of marketing action with a social dimension: Appeals to institutional environment
    • Handelman, J.M. & Arnold, S. J. (1999). The role of marketing action with a social dimension: Appeals to institutional environment. Journal of Marketing, 63(3), 33-48.
    • (1999) Journal of Marketing , vol.63 , Issue.3 , pp. 33-48
    • Handelman, J.M.1    Arnold, S.J.2
  • 44
    • 0033247290 scopus 로고    scopus 로고
    • Stakeholders, social responsibility, and performance: Empirical evidence and theoretical perspectives
    • Harrison, J. S. & Freeman, E. R. (1999). Stakeholders, social responsibility, and performance: empirical evidence and theoretical perspectives. Academy of Management Journal, 42(5), 479-485.
    • (1999) Academy of Management Journal , vol.42 , Issue.5 , pp. 479-485
    • Harrison, J.S.1    Freeman, E.R.2
  • 45
    • 4444384249 scopus 로고    scopus 로고
    • Stakeholder theory, corporate governance and public management: What can the history of State-run enterprises teach us in the post-Enron era?
    • Heath, J. & Norman, W. (2004). Stakeholder theory, corporate governance and public management: What can the history of State-run enterprises teach us in the post-Enron era? Journal of Business Ethics, 53(3), 247-265.
    • (2004) Journal of Business Ethics , vol.53 , Issue.3 , pp. 247-265
    • Heath, J.1    Norman, W.2
  • 46
    • 17544368816 scopus 로고    scopus 로고
    • Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay
    • Homburg, C., Koschate, N., & Hoyer, W. (2005). Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay, Journal of Marketing, 69(2), 84-97.
    • (2005) Journal of Marketing , vol.69 , Issue.2 , pp. 84-97
    • Homburg, C.1    Koschate, N.2    Hoyer, W.3
  • 47
    • 79953806328 scopus 로고    scopus 로고
    • Intermon Oxfam, February, Intermon Oxfam
    • Intermon Oxfam. (2004, February). La moda que aprieta. Intermon Oxfam. Retrieved from www.intermonoxfam.org/Unidadeslnformacion/anexos/3001/0_3001_090204_Moda_que_aprieta.pdf
    • (2004) La Moda Que Aprieta
  • 48
    • 79953824256 scopus 로고    scopus 로고
    • Intermon Oxfam, May, Intermon Oxfam
    • Intermon Oxfam (2006, May). Fuera de juego! Derechos laborales y producción de ropa deportiva. Intermon Oxfam. Retrieved from http://www.intermonoxfam.org/Unidadeslnformacion/anexos/7535-060524_fuer a_juego_ddll2.pdf
    • (2006) Fuera De Juego! Derechos Laborales Y Producción De Ropa Deportiva
  • 49
    • 79953810067 scopus 로고    scopus 로고
    • Intermon Oxfam, September, Intermon Oxfam
    • Intermon Oxfam (2006, September). Responsabilidad Social Corporativa: nuestra visión. Intermon Oxfam. Retrieved from http:www.intermonoxfam.org/Unidadeslnformacion/anexos/7913/061110_Docume nto_1O_RSC_OK.pdf
    • (2006) Responsabilidad Social Corporativa: Nuestra Visión
  • 52
    • 84857317066 scopus 로고    scopus 로고
    • ¿Quién era Milton Friedman?
    • El País, October 19
    • Krugman, P. (2008). ¿Quién era Milton Friedman? Negocios, 1198, El País, October 19, pp. 10-16.
    • (2008) Negocios , vol.1198 , pp. 10-16
    • Krugman, P.1
  • 53
    • 34548862885 scopus 로고    scopus 로고
    • Sustainable development and corporate performance: A study based on the Dow Jones Sustainability Index
    • López, M., García, A., & Rodríguez, L. (2007). Sustainable development and corporate performance: A study based on the Dow Jones Sustainability Index. Journal of Business Ethics, 75(3), 285-300.
    • (2007) Journal of Business Ethics , vol.75 , Issue.3 , pp. 285-300
    • López, M.1    García, A.2    Rodríguez, L.3
  • 54
    • 33750806019 scopus 로고    scopus 로고
    • Corporate social responsibility, customer market satisfaction, and market value
    • Luo, X. & Bhattacharya, C.B. (2006). Corporate social responsibility, customer market satisfaction, and market value. Journal of Marketing, 70(4), 1-18.
    • (2006) Journal of Marketing , vol.70 , Issue.4 , pp. 1-18
    • Luo, X.1    Bhattacharya, C.B.2
  • 55
    • 22844457325 scopus 로고    scopus 로고
    • Corporate citizenship: Cultural antecedents and business benefits
    • Maignan, I. & Ferrell, O.C. (2005). Corporate citizenship: Cultural antecedents and business benefits. Journal of the Academy Management Science, 27(4), 455-469.
    • (2005) Journal of the Academy Management Science , vol.27 , Issue.4 , pp. 455-469
    • Maignan, I.1    Ferrell, O.C.2
  • 56
    • 25844437556 scopus 로고    scopus 로고
    • A stakeholder model for implementing social responsibility in marketing
    • Maignan, I., Ferrell, O.C., & Ferrell, L. (2005). A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing, 39(9/10), 956-977
    • (2005) European Journal of Marketing , vol.39 , Issue.9-10 , pp. 956-977
    • Maignan, I.1    Ferrell, O.C.2    Ferrell, L.3
  • 57
    • 0000253595 scopus 로고    scopus 로고
    • Corporate social responsibility and financial performance: Correlation or misspecification?
    • McWilliams, A. & Siegel, D. (2000). Corporate social responsibility and financial performance: Correlation or misspecification? Strategic Management Journal, 21(5), 603-609.
    • (2000) Strategic Management Journal , vol.21 , Issue.5 , pp. 603-609
    • McWilliams, A.1    Siegel, D.2
  • 58
    • 84905379454 scopus 로고    scopus 로고
    • Ética y responsabilidad social corporativa. Ética y Economía
    • Méndez Picazo, M.T. (2005). Ética y responsabilidad social corporativa. Ética y Economía, ICE, 823, 141-150.
    • (2005) ICE , vol.823 , pp. 141-150
    • Méndez picazo, M.T.1
  • 59
    • 27144489130 scopus 로고    scopus 로고
    • Why do customer relationship management applications affect customer satisfaction?
    • Mithas, S., Krishnan, M.S., & Fornell, C. (2005). Why do customer relationship management applications affect customer satisfaction? Journal of Marketing, 69(4), 201-209.
    • (2005) Journal of Marketing , vol.69 , Issue.4 , pp. 201-209
    • Mithas, S.1    Krishnan, M.S.2    Fornell, C.3
  • 60
    • 79953806509 scopus 로고    scopus 로고
    • Monitor Empresarial de Reputación Corporativa (MERCO)
    • Monitor Empresarial de Reputación Corporativa (MERCO) (2009). MERCO 2009. Retrieved from http://www.merco.info/es
    • (2009) MERCO 2009
  • 61
    • 29144506678 scopus 로고    scopus 로고
    • Dual emphasis and the long term financial impact of customer satisfaction
    • Mittal, V., Anderson, E.W., Sayrak A., & Tadikamalla, P. (2005). Dual emphasis and the long term financial impact of customer satisfaction. Marketing Science, 24(4), 544-555.
    • (2005) Marketing Science , vol.24 , Issue.4 , pp. 544-555
    • Mittal, V.1    Anderson, E.W.2    Sayrak, A.3    Tadikamalla, P.4
  • 63
    • 0035605743 scopus 로고    scopus 로고
    • Corporate social and financial performance: An investigation in the U.K. Supermarket Industry
    • Moore, G. (2001). Corporate social and financial performance: An investigation in the U.K. Supermarket Industry. Journal of Business Ethics, 34(3/4), 299-315
    • (2001) Journal of Business Ethics , vol.34 , Issue.3-4 , pp. 299-315
    • Moore, G.1
  • 65
    • 0000396442 scopus 로고
    • A cognitive model of the antecedents and consequences of satisfaction decisions
    • Oliver, R.L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460-469.
    • (1980) Journal of Marketing Research , vol.17 , Issue.4 , pp. 460-469
    • Oliver, R.L.1
  • 66
    • 12744252762 scopus 로고    scopus 로고
    • Shareholders versus stakeholders: Corporate mission, statements and investor returns
    • Omram, M., Atrill, P., & Pointon, J. (2002). Shareholders versus stakeholders: corporate mission, statements and investor returns. Business Ethics: A European Review, 11(4), 318-326.
    • (2002) Business Ethics: A European Review , vol.11 , Issue.4 , pp. 318-326
    • Omram, M.1    Atrill, P.2    Pointon, J.3
  • 67
    • 84998086198 scopus 로고    scopus 로고
    • Corporate social performance and firm risk: A meta-analytic review
    • Orlitzky, M. & Benjamin, J.D. (2001). Corporate social performance and firm risk: A meta-analytic review. Business and Society, 40(4), 369-396.
    • (2001) Business and Society , vol.40 , Issue.4 , pp. 369-396
    • Orlitzky, M.1    Benjamin, J.D.2
  • 68
    • 0002408510 scopus 로고
    • A conceptual model of service quality and its implication for future research
    • Parasuraman, A., Zeithaml, V., & Berry, L.L. (1985). A conceptual model of service quality and its implication for future research. Journal of Marketing, 49(4), 41-50.
    • (1985) Journal of Marketing , vol.49 , Issue.4 , pp. 41-50
    • Parasuraman, A.1    Zeithaml, V.2    Berry, L.L.3
  • 70
    • 0000259681 scopus 로고
    • Green and competitive: Ending the stalemate
    • Porter, M.E. & Van der Linde, C. (1995). Green and competitive: Ending the stalemate. Harvard Business Review, 73(5), 120-134.
    • (1995) Harvard Business Review , vol.73 , Issue.5 , pp. 120-134
    • Porter, M.E.1    Van der Linde, C.2
  • 71
    • 27644458358 scopus 로고    scopus 로고
    • The competitive advantage of corporate philanthropy
    • Porter, M.E. & Kramer, M. (2002).The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 57-68.
    • (2002) Harvard Business Review , vol.80 , Issue.12 , pp. 57-68
    • Porter, M.E.1    Kramer, M.2
  • 72
    • 85133004179 scopus 로고    scopus 로고
    • The value concept and relationship marketing
    • Raavald, A. & Gronröos, C. (1996). The value concept and relationship marketing. European Journal of Marketing, 30(2), 19-30.
    • (1996) European Journal of Marketing , vol.30 , Issue.2 , pp. 19-30
    • Raavald, A.1    Gronröos, C.2
  • 73
    • 0036636299 scopus 로고    scopus 로고
    • The mismanagement of customer loyalty
    • Reinartz, W. & Kumar, V. (2002). The mismanagement of customer loyalty. Harvard Business Review, 80(7), 86-94.
    • (2002) Harvard Business Review , vol.80 , Issue.7 , pp. 86-94
    • Reinartz, W.1    Kumar, V.2
  • 74
    • 33644505198 scopus 로고    scopus 로고
    • Stakeholder theory and managerial decision-making: Constraints and implications of balancing stakeholder interests
    • Reynolds, S.J., Schultz, F.C., & Hekman, D.R. (2006). Stakeholder theory and managerial decision-making: Constraints and implications of balancing stakeholder interests. Journal of Business Ethics, 64(3), 285-301.
    • (2006) Journal of Business Ethics , vol.64 , Issue.3 , pp. 285-301
    • Reynolds, S.J.1    Schultz, F.C.2    Hekman, D.R.3
  • 75
  • 76
    • 33947689313 scopus 로고    scopus 로고
    • A theoretical exploration and model of consumer expectations, post purchase affective states and affective behaviour
    • Santos, J. & Boote, J. (2003). A theoretical exploration and model of consumer expectations, post purchase affective states and affective behaviour. Journal of Consumer Behaviour, 3(2), 142-156.
    • (2003) Journal of Consumer Behaviour , vol.3 , Issue.2 , pp. 142-156
    • Santos, J.1    Boote, J.2
  • 77
    • 0035534137 scopus 로고    scopus 로고
    • Does doing good always lead to doing better?
    • Sen, S. & Bhattacharya, C.B. (2001). Does doing good always lead to doing better? Journal of Marketing Research, 38(2), 225-243.
    • (2001) Journal of Marketing Research , vol.38 , Issue.2 , pp. 225-243
    • Sen, S.1    Bhattacharya, C.B.2
  • 78
    • 0141670313 scopus 로고    scopus 로고
    • The link between corporate social responsibility and financial performance: Evidence from the banking industry
    • Simpson, W. G. & Kohers, T. (2002). The link between corporate social responsibility and financial performance: Evidence from the banking industry. Journal of Business Ethics, 35(2), 97-109.
    • (2002) Journal of Business Ethics , vol.35 , Issue.2 , pp. 97-109
    • Simpson, W.G.1    Kohers, T.2
  • 79
    • 0032373171 scopus 로고    scopus 로고
    • Market-based assets and shareholder value: A framework for analysis
    • Srivastava, R., Shervani, T., & Fahey, L. (1998). Market-based assets and shareholder value: A framework for analysis. Journal of Marketing, 62(1), 2-18.
    • (1998) Journal of Marketing , vol.62 , Issue.1 , pp. 2-18
    • Srivastava, R.1    Shervani, T.2    Fahey, L.3
  • 80
    • 21844442887 scopus 로고    scopus 로고
    • Managing legitimacy: Strategic and institutional approaches
    • Suchman, M.C. (2005). Managing legitimacy: Strategic and institutional approaches. Academy of Management Review, 20(3), 571-610.
    • (2005) Academy of Management Review , vol.20 , Issue.3 , pp. 571-610
    • Suchman, M.C.1
  • 81
    • 23044524820 scopus 로고    scopus 로고
    • Customer satisfaction: A metaanalysis of the empirical evidence
    • Szymansky, D.M. and David, H. (2001). Customer satisfaction: A metaanalysis of the empirical evidence. Journal of the Academy of Marketing Science, 29 (Winter), 16-35.
    • (2001) Journal of the Academy of Marketing Science , vol.29 , Issue.Winter , pp. 16-35
    • Szymansky, D.M.1    David, H.2
  • 82
    • 21744445921 scopus 로고    scopus 로고
    • Corporate social performance and organizational attractiveness to prospective employees
    • Turban, D.B. & Greening, D.W. (1997). Corporate social performance and organizational attractiveness to prospective employees. Academy of Management Journal, 40(3), 658-672.
    • (1997) Academy of Management Journal , vol.40 , Issue.3 , pp. 658-672
    • Turban, D.B.1    Greening, D.W.2
  • 84
    • 34547675327 scopus 로고    scopus 로고
    • Consumers ́ responses to corporate philanthropy: Are they willing to make trade-offs?
    • Valor Martínez, C. (2005). Consumers ́ responses to corporate philanthropy: Are they willing to make trade-offs? International Journal of Business and Society, 6(1), 1-26.
    • (2005) International Journal of Business and Society , vol.6 , Issue.1 , pp. 1-26
    • Valor Martínez, C.1
  • 86
    • 79953827671 scopus 로고    scopus 로고
    • El contexto: De la responsabilidad social al marketing de relaciones
    • Valor Martínez, C. (2001). El contexto: de la responsabilidad social al marketing de relaciones. Papeles de ética, economía y dirección, 6, 4-16.
    • (2001) Papeles De Ética, Economía Y Dirección , vol.6 , pp. 4-16
    • Valor Martínez, C.1
  • 87
    • 77954147443 scopus 로고    scopus 로고
    • What if all trade was fair trade? The potential of a social clause to achieve the goals of fair trade
    • Valor Martínez, C. (2006). What if all trade was fair trade? The potential of a social clause to achieve the goals of fair trade. Journal of Strategic Marketing, 14(3), 263-275.
    • (2006) Journal of Strategic Marketing , vol.14 , Issue.3 , pp. 263-275
    • Valor Martínez, C.1
  • 88
    • 79953827455 scopus 로고    scopus 로고
    • Cláusulas sociales: Análisis de la afinidad de objetivos con el movimiento por el comercio justo
    • Valor Martínez, C. (2006). Cláusulas sociales: análisis de la afinidad de objetivos con el movimiento por el comercio justo. Boletín Económico del ICE, 2882, 39-53.
    • (2006) Boletín Económico Del ICE , vol.2882 , pp. 39-53
    • Valor Martínez, C.1
  • 89
    • 36749090951 scopus 로고    scopus 로고
    • Responsabilidad social de la empresa: Concepto, medición y desarrollo en España
    • Valor Martínez, C. & de la Cuesta González, M. (2003). Responsabilidad social de la empresa: concepto, medición y desarrollo en España. Boletín Económico del ICE 2755, 7-20.
    • (2003) Boletín Económico Del ICE , vol.2755 , pp. 7-20
    • Valor Martínez, C.1    de la Cuesta González, M.2
  • 90
    • 0002719999 scopus 로고
    • Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy
    • Varadarajan, R.P. & Menon, A. (1988). Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. Journal of Marketing, 52(3), 58-74.
    • (1988) Journal of Marketing , vol.52 , Issue.3 , pp. 58-74
    • Varadarajan, R.P.1    Menon, A.2
  • 91
    • 84875160948 scopus 로고
    • Cognitive and affective priming effects of the contexts for print advertisements
    • Yi, Y. (1990). Cognitive and affective priming effects of the contexts for print advertisements. Journal of Advertising, 19(2), 40-48.
    • (1990) Journal of Advertising , vol.19 , Issue.2 , pp. 40-48
    • Yi, Y.1
  • 92
    • 0002667763 scopus 로고
    • Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence
    • Zeithaml, V. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
    • (1988) Journal of Marketing , vol.52 , Issue.3 , pp. 2-22
    • Zeithaml, V.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.