Country of origin effect on services: An evaluation of entertainment

Managing Leisure

Volumn 16, Issue 2, 2011, Pages 98-107

  Bose, Sunny ^a   Ponnam, Abhilash ^a  

^a IFHE UNIVERSITY   (India)

Author keywords

Country of origin effects; Entertainment; Service evaluation

Indexed keywords

EID: 79953785028     PISSN: 13606719     EISSN: 1466450X     Source Type: Journal    
DOI: 10.1080/13606719.2011.559089     Document Type: Review

References (35)

1. Bilkey, W. and Nes, E. (1982) Country of origin effects on product evaluations, Journal of International Business Studies, 13(1), 89-99.
2. Dossani, R. (2008) India Arriving: How This Economic Powerhouse is Redefining Global Business, New York, AMACOM.
3. Elliot, G. and Cameron, R. (1994) Consumer perception of product quality and country of origin effect, Journal of International Marketing, 2(2), 49-62.
4. Gaedeke, R. (1973) Consumer attitudes towards products 'made in' developing countries, Journal of Retailing, 49(2), 13-24.
5. Gartner, W. C. (1994) Image formation process, Journal of Travel and Tourism Marketing, 2(2), 191-216.
6. Hair, J. E., Anderson, R. E., Tatham, R. L. and Black, W. C. (1998) Multivariate Data Analysis fifth edition, New Jersey, Prentice-Hall.
7. Hong, S. and Wyer, R. (1989) Effects of country of origin and product attribute for information on product evaluation: An information processing perspective, Journal of Consumer Research, 16(2), 175-187.
8. Hsieh, M. (2004) An investigation of country-oforigin effect using correspondence analysis: A cross-national context, International Journal of Market Research, 46(3), 267-295.
9. Javalgi, R., Cutler, B. and Winans, W. (2001) At your service! Does country of origin research apply to services, Journal of Services Marketing, 15(6/7), 565-582.
10. Jo, M. (2005) Why country of origin effects vary in consumers' quality evaluation: A theoretical explanation and implications for country of origin management, Journal of Global Marketing, 19(1), 5-25.
11. Johansson, J., Douglas, S. and Nonaka, I. (1985) Assessing the impact of country of origin on product evaluations: A new methodological perspective, Journal of Marketing Research, 22(4), 388-396.
12. Kamdar, M. (2007) Planet India: How the Fastest- Growing Democracy is Transforming America and the World, New York, Scribner.
13. Kanitkar, T. and Gotpagar, K. B. (1989) Demographic and socio-economic profile of youth in India. In P. S. Nair, M. D. Vemuri and R. Faujdar (eds), Indian Youth: A Profile, New Delhi, Mittal Publications, pp. 19-44.
14. Keller, K. L. (1993) Conceptualizing, measuring, managing customer-based brand equity, Journal of Marketing, 57(1), 1-22.
15. Kim, J. and Mueller, C. W. (1978) Factor Analysis, Statistical Methods and Practical Issues, London, Sage Publications.
16. Kotler, P. and Gertner, D. (2002) Country as brand, product, and beyond: A place marketing and brand management perspective, The Journal of Brand Management, 9(4), 249-261.
17. Kramer, T., Chattalas, M., Kuwashima, Y. and Takada, H. (2008) Competent versus warm countries of origin: The influence of national stereotypes on product perceptions, Latin American Association for Consumer Research conference, São Paulo.
18. Lala, V., Allred, A. and Chakraborty, G. (2009) A multidimensional scale for measuring country image, Journal of International Consumer Marketing, 21(1), 51-66.
19. Lascu, D. and Giese, T. (1995) Exploring country bias in a retailing environment: Implications of retailer country of origin, Journal of Global Marketing, 9(1/2), 41-58.
20. Lee, W., Yun, T. and Lee, B. (2005) The role of involvement in country-of-origin effects on product evaluation: Situational and enduring involvement, Journal of International Consumer Marketing, 17(2/3), 51-72.
21. Maheswaran, D. and Yi Chen, C. (2006) Nation equity: Incidental emotions in country of origin effects, Journal of Consumer Research, 33(3), 370-376.
22. Meng, J., Nasco, S. and Clark, T. (2007) Measuring country-of-origin effects in Caucasians, African-Americans and Chinese consumers for products and services, Journal of International Consumer Marketing, 20(2), 17-31.
23. Min Han, C. (1989) Country image: Halo or summary construct? Journal of Marketing Research, 26(2), 222-229.
24. Nagashima, A. (1970) A comparison of Japanese and US attitudes toward foreign products, Journal of Marketing, 34(1), 68-74.
25. Narayana, C. (1981) Aggregate images of American and Japanese products: Implications on international marketing, Columbia Journal of World Business, 16(2), 31-33.
26. Ofir, C. and Lehmann, D. (1986) Measuring images of foreign products, Columbia Journal of World Business, 21(2), 105-108.
27. Parameswaran, R. and Pisharodi, R. (1994) Facets of country of origin image: An empirical assessment, Journal of Advertising, 23(1), 43-56.
28. Peterson, R. and Jolibert, A. (1995) A meta-analysis of country-of-origin effects, Journal of International Business Studies, 26(4), 883-900.
29. PWC (2009) Indian Entertainment and Media Outlook 2009, Price Waterhouse Coopers Report.
30. Raja, M. (2007) India stars in global entertainment spotlight, available at http://www.atimes.com/atimes/South_Asia/IH30Df01.html, accessed 6 August 2009.
31. Raubenheimer, J. E. (2004) An item selection procedure to maximize scale reliability and validity, South African Journal of Industrial Psychology, 30(4), 59-64.
32. Roth, M. and Romeo, J. (1992) Matching product category and country image perceptions: A framework for managing country-of-origin effects, Journal of International Business Studies, 23(3), 477-497.
33. Sheikh, A. (2008) Hollywood gets bigger in India, available at http://www.business-standard.com/india/news/hollywood-gets-bigger-inindia/330302/, accessed 6 August 2009.
34. Supanvanij, J. and Amine, L. (2000) Consumer perception of country-of-origin effect and brand effect, Latin American Business Review, 1(4), 47-60.
35. UN News Center (2009) Nigeria surpasses Hollywood as world's second largest film producer - UN, available at http://www.un.org/apps/news/story.asp?NewsID=30707&Cr=nigeria&Cr1, accessed 6 August 2009.