A multidimensional scale for measuring country image

Journal of International Consumer Marketing

Volumn 21, Issue 1, 2009, Pages 51-66

  Lala, Vishal ^a   Allred, Anthony T ^b   Chakraborty, Goutam ^c  

^a PACE UNIVERSITY   (United States)

^b WEBER STATE UNIVERSITY   (United States)

^c OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Country image; Country of origin; International marketing; Scale development

Indexed keywords

EID: 61449118986     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530802125407     Document Type: Article

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