Consumer Perception of Country-of-Origin Effect and Brand Effect

Latin American Business Review

Volumn 1, Issue 4, 2000, Pages 47-60

  Supanvanij, Janikan ^a   Amine, Lyn S ^a  

^a SAINT LOUIS UNIVERSITY   (United States)

Author keywords

brand; country of origin; Japan; Marketing; Mexico

Indexed keywords

EID: 1642288862     PISSN: 10978526     EISSN: 15286932     Source Type: Journal    
DOI: 10.1300/J140v01n04_03     Document Type: Article

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