Position and potential of service-dominant logic - Evaluated in an 'ism' frame for further development

Marketing Theory

Volumn 11, Issue 1, 2011, Pages 51-73

  Löbler, Helge ^a  

^a UNIVERSITY OF LEIPZIG   (Germany)

Author keywords

philosophy of science; post structural; postmodern; practices; service dominant logic; social constructionism

Indexed keywords

EID: 79953729651     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593110393711     Document Type: Article

References (115)

1. Aitken, R., Ballantyne, D., Osborne, P. and Williams, J. (2006) Introduction to the Special Issue on the Service-dominant Logic of Marketing: Insights from the Otago Forum, Marketing Theory 6(3): 275-80.
2. Albert H. (1991) Traktat über kritische Vernunft, Tübingen, Mohr-Verlag, 5. ed.
3. Alderson, W. and Cox, R. (1948) Towards a Theory of Marketing, Journal of Marketing 13(2): 137-52.
4. Alvesson, M. (1994) Critical Theory and Consumer Marketing, Scandinavian Journal of Management 10(3): 291-313.
5. Anderson, P.F. (1983) Marketing, Scientific Progress and Scientific Method, Journal of Marketing 47(4): 18-31.
6. Anderson, P.F. (1986) On Method in Consumer Research: A Critical Relativist Perspective, Journal of Consumer Research 13(2): 155-73.
7. Anderson, P.F. (1988) 'Relativism Revidivus In Defense of Critical Relativism', Journal of Consumer Research 15(3): 403-6.
8. Araujo, L., Kjellberg, H. and Spencer, R. (2008) Market Practices and Forms: Introduction to the Special Issue, Marketing Theory 8(1): 5-14.
9. Arndt, J. (1985a) 'On Making Marketing Science more Scientific: Pole of Orientations, Paradigms, Metaphors, and Puzzle Solving', Journal of Marketing 49(3): 11-23.
10. Arndt, J. (1985b) The Tyranny of Paradigms: The Case for Paradigmatic Pluralism in Marketing, in N. Dholakia and J. Arndt (eds) Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, pp. 3-26. Greenwich, CT: JAI Press.
11. Arndt, J. (1986) Paradigms in Consumer Research: A Review of Perspectives and Approaches, European Journal of Marketing 20(8): 23-40.
12. Arnold, S.J. and Fischer, E. (1994) Hermeneutics and Consumer Research, Journal of Consumer Research 21(1): 55-70.
13. Arnould, E.J., Price, L.L. and Malshe, A. (2006) Toward a Cultural Resource-based Theory of the Consumer, in R. F. Lusch and S. L. Vargo (eds) The Service-dominant Logic of Marketing: Dialog, Debate and Directions, pp. 91-104. Armonk, NY: M.E. Sharpe.
14. Bartels, R. (1951) Can Marketing Be a Science?, Journal of Marketing 15(3): 319-28.
15. Baudrillard, J. (1975) The Mirror of Production. St. Louis, MO: Telos.
16. Baudrillard, J. (1998) The Consumer Society. London: Sage.
17. Baumol, W.J. (1957) On the Role of Marketing Theory, Journal of Marketing 21(1/4): 413-18.
18. Belk, R.W. (1995) Studies in the New Consumer Behaviour, in D. Miller (ed.) Acknowledging Consumption, pp. 58-95. London/New York: Routledge.
19. Belk, R.W., Sherry, J.F.Jr and Wallendorf, M. (1988) A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet, Journal of Consumer Research 14(4): 449-70.
20. Belk, R.W., Sherry, J.F.Jr and Wallendorf, M. (1989) The Sacred and Profane in Consumer Behavior: Theodicy on the Odyssey, Journal of Consumer Research 16(1): 1-38.
21. Bernstein, R. (1983) Beyond Objectivism and Relativism: Science, Hermeneutics and Praxis. Philadelphia, PA: University of Pennsylvania Press.
22. Bristor, J.M. and Fischer, E. (1993) Feminist Thought: Implications for Consumer Research, Journal of Consumer Research 19(4): 518-36.
23. Brodie, R.J., Glynn, M.S. and Little, V. (2006) The Service Brand and the Service-dominant Logic: Missing Fundamental Premise or the Need for Stronger Theory?, Marketing Theory 6(3): 363-79.
24. Brown, S. (1993) Postmodern Marketing?, European Journal of Marketing 27(4): 19-34.
25. Burrell, G. and Morgan, G. (1979) Sociological Paradigms and Organizational Analysis: Elements of the Sociology of Corporate Life. London: Heinemann.
26. Buttle, F. (1992) Shopping Motives Constructionist Perspective, Service Industries Journal 12(3): 349-67.
27. Buzzell, R.D. (1963) Is Marketing a Science?, Harvard Business Review 41(1): 32-170.
28. Cherrier, H. and Murray, J.B. (2004) The Sociology of Consumption: The Hidden Facet of Marketing, Journal of Marketing Management 20(5/6): 509-25.
29. Converse, P.D. (1945) The Development of a Science of Marketing - An Exploratory Survey, Journal of Marketing 10(1): 14-23.
30. Craig-Lees, M. (2001) Sense Making: Trojan Horse? Pandora's Box?, Psychology & Marketing 18(5): 513-26.
31. Cunningham, A.C. (1999) Commentary - Confession of a Reflective Practitioner: Meeting the Challenges of Marketing's Destruction, European Journal of Marketing 33(7/8): 685-97.
32. Day, G. (2006) Achieving Advantage with a Service-dominant Logic, in R. F. Lusch and S. L. Vargo (eds) The Service-dominant Logic of Marketing: Dialog, Debate and Directions, pp.85-90. Armonk, NY: M.E. Sharpe.
33. Derrida, J. (1972) Signature Event Context, Glyph 1: 172-97.
34. Derrida, J. (1976) Of Grammatology. Baltimore, MD: Johns Hopkins University Press.
35. Derrida, J. (1978) Writing and Difference, trans. A. Bass. Chicago, IL: University of Chicago Press.
36. Edvardsson, B., Tronvoll, B. and Grubner, T. (2010) 'Expanding Understanding of Service Exchange and Value Co-creation: A Social Construction Approach', Journal of the Academy of Marketing Science 36(1): 1-10.
37. Espinosa, J.A., Lerch, F.J. and Kraut, R.E. (2004) Explicit versus Implicit Coordination Mechanisms and Task Dependencies: One Size Does Not Fit All, in E. Sales and S. M. Fiore (eds) Team Cognition: Understanding the Factors that Drive Process and Performance, pp. 107-29. Washington, DC: American Psychological Association.
38. Ferguson, P. (2002) After Marketing and Social Construction, Ephemera: Critical Dialogues on Organization 2(3): 258-62.
39. Firat, A.F. and Venkatesh, A. (1993) Postmodernity: The Age of Marketing, International Journal of Research in Marketing 10(3): 227-49.
40. Firat, A.F., Dholakia, N. and Venkatesh, A. (1995) Marketing in a Postmodern World, European Journal of Marketing 29(1): 40-56.
41. Fuchs, S. (2001) Against Essentialism: A Theory of Culture and Society. Cambridge, MA: Harvard University Press.
42. Gergen, K.J. (1991) The Saturated Self-dilemmas of Identity in Contemporary Life. New York: Basic Books.
43. Gergen, K.J. (1994) Realities and Relationships - Soundings in Social Construction. London/Cambridge MA: Harvard University Press.
44. Gergen, K.J. (1999) An Invitation to Social Construction. London: Sage.
45. Giddens, A. (1984) The Constitution of Society: Outline of the Theory of Structuration. Cambridge: Polity Press.
46. Glasersfeld E. V.(1987) The construction of knowledge, Contributions to conceptual semantics. Salinas, CA: Intersystems Publications.
47. Glasersfeld E. V. (1995) Radical constructivism: A way of knowing and learning. London: Falmer Press.
48. Giddens, A. (1990) The Consequences of Modernity. Cambridge: Polity Press.
49. Gödel, K. (1962 [1931]) On Formally Undecidable Propositions of Principia Mathematica and Related Systems I. New York: Basic Books.
50. Gould, S.J. (1991) The Self-manipulation of My Pervasive, Vital Energy through Product Use: An Introspective-Praxis Approach, Journal of Consumer Research 18(2): 194-207.
51. Goulding, C. (1999) Consumer Research, Qualitative Paradigms, and Methodological Ambiguities, European Journal of Marketing 33(9/10): 859-73.
52. Habermas, J. (1985a) The Theory of Communicative Action, Volume 1: Reason and the Rationalization of Society. Boston, MA: Beacon Press.
53. Habermas, J. (1985b) The Theory of Communicative Action, Volume 2: Lifeword and System: A Critique of Functionalist Reason. Boston, MA: Beacon Press.
54. Hackley, C. (1999a) An Epistemological Odyssey: Towards Social Constructionist Qualitative Research in Advertising and Marketing, Journal of Marketing Communication 5(3): 157-68.
55. Hackley, C. (1999b) Tacit Knowledge and the Epistemology of Expertise in Strategic Marketing Management, European Journal of Marketing 33(7/8):720-36.
56. Hackley, C. (2001a) Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption, in Routledge Interpretive Marketing Research Monographs. London: Routledge.
57. Hackley, C. (2001b) 'Towards a Post-structuralist Marketing Pedagogy: From Irony to Despair (a Two by Two Matrix Approach)', European Journal of Marketing 35(11/12): 1184-96.
58. Heisenberg, W. (1975 [1969]) Der Teil und das Ganze, Gespräche im Umkreis der Atomphysik. München: dtv.
59. Hines, T. and Quinn, L. (2005) Socially Constructed Realities and the Hidden Face of Market Segmentation, Journal of Marketing Management 21(5/6): 529-43.
60. Hirschman, E. (1986) Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria, Journal of Marketing Research 23(3): 228-36
61. Holbrook, M. and O'Shaughnessy, N. (1988) 'What US Businesses Can Learn from Political Marketing', Journal of Applied Business Research 4(3): 98-109.
62. Homans, G.C. (1958) Social Behavior as Exchange, American Journal of Sociology 63(6): 597-606.
63. Hopkinson, G.C. (2001) Influence in Marketing Channels: A Sense-making Investigation, Psychology & Marketing 18(5): 423-44.
64. Hudson, L.A. and Ozanne, J.L. (1988) Alternative Ways of Seeking Knowledge in Consumer Research, Journal of Consumer Research 14(4): 508-21.
65. Hunt, S.D. (1976a) The Nature and Scope of Marketing, Journal of Marketing 40(3): 17-28.
66. Hunt, S.D. (1976b) Marketing Theory: Conceptual Foundations of Research in Marketing. Columbus, OH: Grid.
67. Hunt, S.D. (1990) Truth in Marketing Theory and Research, Journal of Marketing 54(3): 1-15.
68. Hunt, S.D. and Madhavaram, S. (2006) The Service-dominant Logic of Marketing: Theoretical Foundations, Pedagogy, and Resource-advantage Theory, in R. F. Lusch and S. L.Vargo (eds) The Service-dominant Logic of Marketing: Dialog, Debate and Directions, pp.67-84. Armonk, NY: M.E. Sharpe.
69. Hutchinson, K.D. (1952) Marketing as a Science: An Appraisal, Journal of Marketing 16(1/4): 286-93.
70. Kamuf, P. (1991) A Derrida Reader. Between the Blinds. New York/London: Harvester Wheatsheaf.
71. Kassarjian, H.H. (1994) Scholarly Traditions and European Roots of American Consumer Research, in G. Laurent, G. L. Lilien and B. Pras (eds) Research Traditions in Marketing, pp. 265-87. Boston, MA/ London: Kluwer Academic.
72. Kjellberg, B. and Helgesson, C-F. (2007) On the Nature of Markets and their Practices, Marketing Theory 7(2): 137-62.
73. Knudsen, T. (2006) An Economics-based Logic for Marketing, in R. F. Lusch and S. L. Vargo (eds) The Service-dominant Logic of Marketing: Dialog, Debate and Directions, pp. 302-6. Armonk, NY: M.E. Sharpe.
74. Löbler, H. (2010) 'Signs and Practices: Coordinating Service and Relationships', Journal of Business Market Management 4(4): 1-14.
75. Löbler, H. and Raschpichler, J. (2009) My Relationship to Scarlett O'Hara - Characterising Para-social Relationships using the Repertory Grid Technique, Journal of Customer Behaviour 8(1): 29-50.
76. Lorenzen, P. (1980 [1962]) Metamathematik. Mannheim: Bibliographisches Institut. Lorenzen, P. (2000) Lehrbuch der konstruktiven Wissenschaftstheorie. Stuttgart: Metzler.
77. Marsden, D. and Littler, D. (1996) Evaluating Alternative Research Paradigms: A Market-oriented Framework, Journal of Marketing Management 12(7): 645-55.
78. Merz, M.A., He, Y. and Vargo, S.L. (2009) 'The Evolving Brand Logic: A Service-dominant Logic Perspective', Journal of the Academy of Marketing Science 37(3): 328-44.
79. Morgan, G. (1980) Paradigms, Metaphors, and Puzzle-solving in Organization Theory, Administrative Science Quarterly 25(4): 605-22.
80. Morgan, G. (1992) Marketing Discourse and Practice: Toward a Critical Analysis, in M. Alvesson and H. Willmott (eds) Critical Management Studies, pp.136-158. London: Sage.
81. Morgan, G. (2003) Marketing and Critique: Prospects and Problems, in M. Alvesson and H. Willmott (ed.) Studying Management Critically, pp. 111-31. London: Sage.
82. Mottier, V. (2005) The Interpretative Turn: History, Memory, and Storage in Qualitative Research, Forum: Qualitative Research 6(2) Art. 33.
83. Murray, J.B. and Ozanne, J.L. (1991) The Critical Imagination: Emancipatory Interest ConsumerResearch, Journal of Consumer Research 18 (2): 129-44.
84. O'Shaughnessy, J. and Ryan, M.J. (1979) Marketing Science, and Technology, in O. C. Ferrell, S. W. Brown and C. W. Lamb Jr (eds) Conceptual and Theoretical Developments in Marketing, pp. 577-89. Chicago, IL: American Marketing Association.
85. Penaloza, L. and Venkatesh, A. (2006) Further Evolving the New Dominant Logic of Marketing: From Services to the Social Construction of Markets, Marketing Theory 6(3): 299-316.
86. Peter, J.P. (1991) Philosophical Tensions and Consumer Inquiry, in H. Kassarjian and T. Robertson (eds) Handbook of Consumer Theory and Research, pp. 533-47. New York: Prentice Hall.
87. Peter, J.P. (1992) Realism or Relativism for Marketing Theory and Research: A Comment on Hunt's "Scientific Realism", Journal of Marketing 56(2): 72-9.
88. Peter, J.P. and Olson, J.C. (1983) Is Science Marketing?, Journal of Marketing 47(4): 111-25.
89. Peter, J.P. and Olson, J.C. (1989) The Relativistic/constructionist Perspective on Scientific Knowledge and Consumer Research, in E. C. Hirschman (ed.) Interpretive Consumer Research, pp. 24-9. Provo, UT: Association of Consumer Research.
90. Peter, J.P. and Olson, J.C. (1990) Consumer Behavior and Marketing Strategy. Homewood, IL: Irwin.
91. Radnitzky, G. (1987) In Defense of Self-applicable Critical Rationalism, in G. Radnitzky and W. W. Bartley III (eds) Evolutionary Epistemology, Rationality, and the Sociology of Knowledge, pp. 279-312. La Salle, IL: Open Court.
92. Reckwitz, A. (2002) Toward a Theory of Social Practices: A Development in Culturalist Theorizing, European Journal of Social Theory 5(2): 243-63.
93. Schatzki, T. (1996) Social Practices. A Wittgensteinian Approach to Human Activity and the Social. Cambridge: Cambridge University Press.
94. Schütz, A. (1932) Der sinnhafte Aufbau der sozialen Welt. Eine Einleitung in die verstehende Soziologie. Wien: Springer.
95. Sherry, J. (1995) Cooperation and Power, in H. Marmolin, Y. Sundblad and K. Schmidt (eds) Proceedings of the Fourth European Conference on Computer-supported Cooperative Work, pp. 67-82. Dordrecht: Kluwer.
96. Smith, D.W. and McIntyre, R. (1982) Husserl and Intentionality: A Study of Mind, Meaning, and Language. Amsterdam: Kluwer.
97. Snygg, D. (1941) The Need for a Phenomenological System of Psychology, Psychological Review 48(5): 404-24.
98. Stern, B.B. (1989) Literary Criticism and Consumer Research: Overview and Illustrative Analysis, Journal of Consumer Research 16(3): 322-34.
99. Szmigin, I. and Foxall, G. (2000) Interpretative Consumer Research: How Far Have We Come?, Qualitative Market Research: An International Journal 3(4): 187-97.
100. Tadajewski, M. (2004) The Philosophy of Marketing Theory: Historical and Future Directions, Marketing Review 4(3): 307-40.
101. Taylor, W.J. (1965) Is Marketing a Science? Revisited, Journal of Marketing 29(3): 49-53.
102. Thompson, C.J., Locander, W.B. and Pollio, H.R. (1989) Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential Phenomenology, Journal of Consumer Research 16(2): 133-46.
103. Toups, Z.O. and Kerne, A. (2007): Implicit Coordination in Firefighting Practice: Design Implications for Teaching Fire Emergency Responders, in Conference on Human Factors in Computing Systems, Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 707-16. New York: ACM Press.
104. Vaile, R.S. (1949) Towards a Theory of Marketing - A Comment, Journal of Marketing 13(4): 520-22.
105. Varela, F.J. (1990) Kognitionswissenschaft-Kognitionstechnik. Eine Skizze aktueller Perspektiven. Frankfurt am Main: Suhrkamp.
106. Vargo, S.L. (2009) Toward a Transcending Conceptualization of Relationship: A Service-dominant Logic Perspective, Journal of Business and Industrial Marketing 24(5/6): 373-79.
107. Vargo, S.L. and Lusch, R.F. (2004) Evolving to a New Dominant Logic for Marketing, Journal of Marketing 68(1): 1-17.
108. Vargo, S.L. and Lusch, R.F. (2008) Service-dominant Logic: Continuing the Evolution, Journal of the Academy of Marketing Science 36(1): 1-10.
109. Vargo, S.L. and Lusch, R.F. (2010) 'It's all B2B... and beyond: Toward a Systems Perspective of the Market, Industrial Marketing Management (in press).
110. Vargo, S.L., Maglio, P.P. and Akaka, M.A. (2008) On Value and Value Co-creation: A Service System and Service Logic Perspective, European Management Journal 26(3): 145-52.
111. Venkatesh, A., Penaloza, L. and Firat, A.F. (2006) The Market as a Sign System and the Logic of the Market, in R. F. Lusch and S. L. Vargo (eds) The Service-dominant Logic of Marketing: Dialog, Debate and Directions, pp. 251-65. Armonk, NY: M.E. Sharpe.
112. Warde, A. (2005) Consumption and Theories of Practice, Journal of Consumer Culture 5(2): 131-53.
113. Weber, R. (2004) The Rhetoric of Positivism versus Interpretivism: A Personal View, MIS Quarterly 28(1): iii-xi.
114. Wittgenstein, L. (1960) The Blue and Brown Books. New York: Harper and Row.
115. Zinkhan, G.M. and Hirschheim, R. (1992) Truth in Marketing Theory and Research: An Alternative Perspective, Journal of Marketing 56(April): 80-8.