Analyzing the diffusion of global customer relationship management: A cross-regional modeling framework

Journal of International Marketing

Volumn 19, Issue 1, 2011, Pages 23-39

  Kumar, V ^a   Sunder, Sarang ^b   Ramaseshan, B ^c  

^a Center for Excellence in Brand OC Customer Management   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

^c CURTIN UNIVERSITY   (Australia)

Author keywords

Cross regional diffusion model; Customer relationship management; Diffusion of innovation; Global customer relationship management; Global customer relationship management implementation

Indexed keywords

EID: 79953720871     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.19.1.23     Document Type: Article

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