Design innovation and marketing strategy in successful product competition

Journal of Business & Industrial Marketing

Volumn 26, Issue 4, 2011, Pages 223-236

  Hsu, Yen ^a  

^a MING CHI UNIVERSITY OF TECHNOLOGY   (China)

Author keywords

Computers; Electronics industry; Innovation; Marketing strategy; Product design; Taiwan

Indexed keywords

EID: 79953272688     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621111126974     Document Type: Article

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