Market segmentation for product family positioning based on fuzzy clustering

Journal of Engineering Design

Volumn 18, Issue 3, 2007, Pages 227-241

  Zhang, Yiyang ^a   Jiao, Jianxin ^a   Ma, Yongsheng ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Fuzzy clustering; Market segmentation; Mass marketing; Product family

Indexed keywords

EID: 33947431031     PISSN: 09544828     EISSN: 14661837     Source Type: Journal    
DOI: 10.1080/09544820600752781     Document Type: Article

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