Advertising competition and industry channel structure

Marketing Letters

Volumn 22, Issue 1, 2011, Pages 79-99

  Wang, Chih Jen ^a   Chen, Ying Ju ^b   Wu, Chi Cheng ^c  

^a CHENG SHIU UNIVERSITY   (Taiwan)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Advertising; Competition; Distribution channel; Game theory

Indexed keywords

EID: 79953214953     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-010-9113-2     Document Type: Article

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