Competitive reasons for the Name-Your-Own-Price channel

Marketing Letters

Volumn 20, Issue 3, 2009, Pages 277-293

  Fay, Scott ^a  

^a SYRACUSE UNIVERSITY   (United States)

Author keywords

Name Your Own Price; Pricing; Reverse auctions

Indexed keywords

EID: 70349485981     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-009-9070-9     Document Type: Article

References (19)

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