Manufacturer-owned retail stores

Marketing Letters

Volumn 20, Issue 2, 2009, Pages 107-124

  Wang, Yusong ^a   Bell, David R ^b   Padmanabhan, V ^c  

^a FUDAN UNIVERSITY   (China)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c INSEAD   (Singapore)

Author keywords

Branding; Distribution channels; Retailing

Indexed keywords

EID: 62249146159     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-008-9054-1     Document Type: Article

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