Private labels and new product development

Marketing Letters

Volumn 20, Issue 3, 2009, Pages 227-243

  Chen, Chyi Mei ^a   Chou, Shan Yu ^a   Hsiao, Lu ^b   Wu, I Huei ^a  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^b NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

Author keywords

Channel coordination; Demand uncertainty; New product development; Private label; Product line design

Indexed keywords

EID: 70349335799     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-009-9075-4     Document Type: Article

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