The psychological effects of foreign-language restaurant signs on potential diners

Journal of Hospitality and Tourism Research

Volumn 35, Issue 1, 2011, Pages 24-44

  Magnini, Vincent P ^a   Miller, Todd ^b   Kim, BeomCheol ^a  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^b LONGWOOD UNIVERSITY   (United States)

Author keywords

acculturation; ethnic identification; ethnic restaurants; foreign language signage; restaurant signage

Indexed keywords

EID: 79953138375     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348010370753     Document Type: Article

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