Observations: Elves make good cookies: Creating likable spokes-character advertising

Journal of Advertising Research

Volumn 36, Issue 5, 1996, Pages 73-78

  Callcott, Margaret F ^a   Phillips, Barbara J ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002046494     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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