Optimal product line design: Genetic algorithm approach to mitigate cannibalization

Journal of Optimization Theory and Applications

Volumn 131, Issue 2, 2006, Pages 227-244

  Fruchter, G E ^a   Fligler, A ^b   Winer, R S ^c  

^a BAR ILAN UNIVERSITY   (Israel)

^b Olista   (Israel)

^c NEW YORK UNIVERSITY   (United States)

Author keywords

Cannibalization; Genetic algorithms; Heuristics; Marketing; Pricing; Product line design

Indexed keywords

BIOINFORMATICS; BIOLOGY; COMMERCE; CUSTOMER SATISFACTION; LINEAR PROGRAMMING; MANUFACTURE; PRODUCT DESIGN; PROFITABILITY; SALES;

ANALYTICAL RELATIONS; CANNIBALIZATION; CUSTOMER PREFERENCES; CUSTOMERS' SATISFACTION; GENETIC ALGORITHM APPROACH; HEURISTIC; PRODUCT CONFIGURATION; PRODUCT LINE DESIGN; PRODUCTLINE; SINGLE PRODUCT;

GENETIC ALGORITHMS;

EID: 33845600324     PISSN: 00223239     EISSN: 15732878     Source Type: Journal    
DOI: 10.1007/s10957-006-9135-3     Document Type: Article

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