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Volumn 79, Issue 1, 2001, Pages
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The ultimate creativity machine. How BMW turns art into profit.
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Author keywords
[No Author keywords available]
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Indexed keywords
ART;
ARTICLE;
CAR;
CREATIVITY;
ECONOMICS;
EQUIPMENT DESIGN;
GERMANY;
HUMAN;
INCOME;
INDUSTRY;
ORGANIZATION AND MANAGEMENT;
PERSUASIVE COMMUNICATION;
PUBLIC RELATIONS;
UNITED STATES;
ART;
AUTOMOBILES;
CREATIVENESS;
EFFICIENCY, ORGANIZATIONAL;
EQUIPMENT DESIGN;
GERMANY;
HUMANS;
INCOME;
INDUSTRY;
INTERPROFESSIONAL RELATIONS;
PERSUASIVE COMMUNICATION;
UNITED STATES;
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EID: 0035220054
PISSN: 00178012
EISSN: None
Source Type: Journal
DOI: None Document Type: Article |
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Times cited : (33)
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References (0)
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