Changeable Message Signs: A Technology Whose Time Has Come

Journal of Public Policy and Marketing

Volumn 16, Issue 1, 1997, Pages 173-176

  Hill, Ronald Paul ^a   Laible, Myron ^b  

^a UNIVERSITY OF PORTLAND   (United States)

^b Outdoor Advertising Association of America   (United States)

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[No Author keywords available]

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EID: 33845738379     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1177/074391569701600120     Document Type: Note

References (21)

1. Andreasend D.C., (1984), “Traffic, Accidents and Advertising Signs,” Australian Research Boards, Report No. AIR 000-213 (July).
2. Burbaris Traffic Associates (1993), Letter to Barrett Outdoor (April 13). (Indicated that billboards are not a traffic safety hazard).
3. Burns Kippy, (1996), “Changeable Message Signs are on the Move,” Signs of the Times (November), 40–41.
4. Competitive Media Reporting (1996), Out-of-home advertising revenues.
5. Federal Aid Highway Act of 1958 (1958), P. L. 85–381.
6. Federal Highway Administration, Office of Real Estate Services (1996), Memorandum to Regional Administrators, titled: “Information: Off-Premise Changeable Message Signs,” (July 17).
7. Hamilton & Staff National Poll (1986), Washington, DC.
8. Highway Beautification Act of 1965 (1965), P. L. 89–285. 78 Stat. 1028.
9. Holahan Charles, (1978), “Relationship Between Roadside Signs and Traffic Accidents: A Field Investigation,” Council for Advanced Transportation Studies, University of Texas, Report No. 54.
10. Hurt Blant, (1995), “The Future is now for Tri-action Technology,” Outdoor Advertising Magazine, (September/October 1995), 21–23.
11. Lauer A., and McMongle C., (1955), “Do Roadside Signs Affect Accidents?” Traffic Quarterly, 9 (3), 322–29.
12. Lilley, and DeFranco (1994), “The Economic Impact of Outdoor Advertising in Rural, Small-Town America.”
13. Martinson Tom, (1995), Signs of the City. Washington, DC: Outdoor Advertising Association of America.
14. McNabb/DeSoto (1990), 1990 Budget/Economy User Lodging Study.
15. Minnesota DOT (1994), Traffic engineering analysis stating that billboards are not a traffic safety hazard; approving a 5-year experimental program for changeable message billboards.
16. North Carolina Highway Safety Research Center (1974), “Do Billboards Cause Accidents?” The Accident Reporter, (February).
17. Outdoor Advertising Association of America (1995), Billboard Basics. Washington, DC: Outdoor Advertising Association of America.
18. Outdoor Advertising Association of America (1996), “Outdoor Advertising Works,” and “Changeable-Message Signs Issue Portfolio.” Washington, DC: Outdoor Advertising Association of America.
19. Traffic Audit Bureau (1995), Out-of-Home Media Guide. New York: Traffic Audit Bureau.
20. U.S. Travel Data Center Poll (1991), Washington, DC.
21. Wilkerson and Associates (1992), Study of Attitudes Toward Billboards. Louisville, KY: Wilkerson and Associates.