Business perceptions of the role of billboards in the U.S. economy

Journal of Advertising Research

Volumn 43, Issue 2, 2003, Pages 150-161

  Taylor, Charles R ^a   Franke, George R ^b  

^a VILLANOVA UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

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EID: 25444450665     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S002184990303023X     Document Type: Review

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