Advertising Framing Effects and Consideration of Future Consequences

Journal of Consumer Affairs

Volumn 45, Issue 1, 2011, Pages 7-32

  Kees, Jeremy ^a  

^a VILLANOVA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952090746     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2010.01190.x     Document Type: Article

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