Learning and acting on customer information: A simulation-based demonstration on service allocations with offshore centers

Journal of Marketing Research

Volumn 48, Issue 1, 2011, Pages 72-86

  Sun, Baohong ^a   Li, Shibo ^b  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b INDIANA UNIVERSITY   (United States)

Author keywords

Customer lifetime value; Customer retention; Firm decision support system; Service allocation; Stochastic dynamic optimization

Indexed keywords

EID: 79952017562     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.1.72     Document Type: Article

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