The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs

Journal of Marketing Management

Volumn 27, Issue 3-4, 2011, Pages 207-224

  Guido, Gianluigi ^a   Pino, Giovanni ^b   Frangipane, Daniela ^c  

^a UNIVERSITY OF SALENTO   (Italy)

^b Scuola Superiore ISUFI   (Italy)

^c SAPIENZA UNIVERSITY OF ROME   (Italy)

Author keywords

Big Five factors; Credibility; OTC drugs; Pharmacies; Supermarkets

Indexed keywords

EID: 79951934805     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.545669     Document Type: Article

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