Shopping motives, Big Five factors, and the hedonic/utilitarian shopping value: An integration and factorial study

Innovative Marketing

Volumn 2, Issue 2, 2006, Pages 57-67

  Guido, Gianluigi ^a  

^a NONE

Author keywords

Factor analysis; Measures of association; Personality; Shopping motives; Utilitarian hedonic consumption; Values and beliefs

Indexed keywords

EID: 34249895860     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Article

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