Global customer team design: Dimensions, determinants, and performance outcomes

Industrial Marketing Management

Volumn 40, Issue 2, 2011, Pages 278-289

  Atanasova, Yana ^a   Senn, Christoph ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Account management; Customer teams; Supplier customer relationships

Indexed keywords

EID: 79951551652     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.08.011     Document Type: Article

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