Crisis management in pharmaceuticals: Evidence from Greece

International Journal of Pharmaceutical and Healthcare Marketing

Volumn 2, Issue 2, 2008, Pages 88-102

  Priporas, Constantinos Vasilios ^a   Vangelinos, George ^b  

^a UNIVERSITY OF MACEDONIA   (Greece)

^b Genesis Hospital   (Greece)

Author keywords

Greece; Marketing; Pharmaceuticals industry; Product reliability; Quality control

Indexed keywords

EID: 78751665747     PISSN: 17506123     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506120810887899     Document Type: Article

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