Visual rhetoric and ethics in marketing of destinations

Journal of Travel Research

Volumn 50, Issue 1, 2011, Pages 3-14

  Campelo, Adriana ^a   Aitken, Robert ^a   Gnoth, Juergen ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

ethics; marketing of destinations; place branding; visual rhetoric

Indexed keywords

ADVERTISING; ETHICS; MARKETING; TOURIST DESTINATION;

NEW ZEALAND;

EID: 78651411886     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510362777     Document Type: Article

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