메뉴 건너뛰기




Volumn 34, Issue 3, 2007, Pages 341-356

Writing with pictures: Toward a unifying theory of consumer response to images

Author keywords

[No Author keywords available]

Indexed keywords


EID: 35348890719     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/519145     Document Type: Article
Times cited : (85)

References (33)
  • 1
    • 35348888435 scopus 로고    scopus 로고
    • Boone, Elizabeth Hill and Walter D. Mignolo, eds, Durham, NC: Duke University Press
    • Boone, Elizabeth Hill and Walter D. Mignolo, eds. (1996), Writing without Words, Durham, NC: Duke University Press.
    • (1996) Writing without Words
  • 2
    • 0036374487 scopus 로고    scopus 로고
    • Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion
    • Brumbaugh, Anne (2002), "Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion," Journal of Consumer Research, 29 (2), 258-69.
    • (2002) Journal of Consumer Research , vol.29 , Issue.2 , pp. 258-269
    • Brumbaugh, A.1
  • 5
    • 35348868023 scopus 로고    scopus 로고
    • Visuals Are Information: How Meaning Is Transferred to Consumers through Executional Elements in Advertising
    • paper presented at the, Atlanta
    • Henderson, Pamela W., Joan L. Giese, and Joseph A. Cote (2002), "Visuals Are Information: How Meaning Is Transferred to Consumers through Executional Elements in Advertising," paper presented at the annual meeting of the Association for Consumer Research, Atlanta.
    • (2002) annual meeting of the Association for Consumer Research
    • Henderson, P.W.1    Giese, J.L.2    Cote, J.A.3
  • 6
    • 12844265356 scopus 로고    scopus 로고
    • Boston: Harvard Business School Press
    • Holt, Douglas B. (2004), How Brands Become Icons, Boston: Harvard Business School Press, 2004.
    • (2004) How Brands Become Icons
    • Holt, D.B.1
  • 7
    • 0035540362 scopus 로고    scopus 로고
    • Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
    • Janiszewski, Chris and Tom Meyvis (2001), "Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment," Journal of Consumer Research, 28 (1), 18-32.
    • (2001) Journal of Consumer Research , vol.28 , Issue.1 , pp. 18-32
    • Janiszewski, C.1    Meyvis, T.2
  • 8
    • 33745780996 scopus 로고    scopus 로고
    • Pictures and Information Theory in Consumer Research,
    • unpublished dissertation, Institute for Communications Research, University of Illinois, Urbana-Champaign, Urbana, IL 61801
    • Levold, John Barlow (2002), "Pictures and Information Theory in Consumer Research," unpublished dissertation, Institute for Communications Research, University of Illinois, Urbana-Champaign, Urbana, IL 61801.
    • (2002)
    • Levold, J.B.1
  • 9
    • 0039561490 scopus 로고    scopus 로고
    • Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice
    • Lohse, Gerald L. and Dennis L. Rosen (2001), "Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice," Journal of Advertising, 30 (2), 73-85.
    • (2001) Journal of Advertising , vol.30 , Issue.2 , pp. 73-85
    • Lohse, G.L.1    Rosen, D.L.2
  • 10
    • 0036376370 scopus 로고    scopus 로고
    • When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices
    • Mandel, Naomi and Eric J. Johnson (2002), "When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices," Journal of Consumer Research, 29 (2), 235-45.
    • (2002) Journal of Consumer Research , vol.29 , Issue.2 , pp. 235-245
    • Mandel, N.1    Johnson, E.J.2
  • 11
    • 0040740861 scopus 로고
    • On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric
    • McQuarrie, Edward F. and David Glen Mick (1992), "On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric," Journal of Consumer Research, 19 (2), 180-97.
    • (1992) Journal of Consumer Research , vol.19 , Issue.2 , pp. 180-197
    • McQuarrie, E.F.1    Glen Mick, D.2
  • 13
    • 0033247802 scopus 로고    scopus 로고
    • Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses
    • _ (1999), "Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses," Journal of Consumer Research, 26 (1), 37-54.
    • (1999) Journal of Consumer Research , vol.26 , Issue.1 , pp. 37-54
    • McQuarrie, E.F.1    Glen Mick, D.2
  • 14
    • 21144476759 scopus 로고
    • A Meaning-Based Model of Advertising Experiences
    • Mick, David Glen and Claus Buhl (1992), "A Meaning-Based Model of Advertising Experiences," Journal of Consumer Research, 19 (3), 317-38.
    • (1992) Journal of Consumer Research , vol.19 , Issue.3 , pp. 317-338
    • Mick, D.G.1    Buhl, C.2
  • 15
    • 0000292017 scopus 로고
    • Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
    • August
    • Mitchell, Andrew A. and Jerry Olson (1981), "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?" Journal of Marketing Research, 18 (August), 318-32.
    • (1981) Journal of Marketing Research , vol.18 , pp. 318-332
    • Mitchell, A.A.1    Olson, J.2
  • 16
    • 0040883376 scopus 로고    scopus 로고
    • The Message Is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements
    • Morgan, Susan E. and Tom Reichert (1999), "The Message Is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements," Journal of Advertising, 28 (4), 1-12.
    • (1999) Journal of Advertising , vol.28 , Issue.4 , pp. 1-12
    • Morgan, S.E.1    Reichert, T.2
  • 17
    • 0036100937 scopus 로고    scopus 로고
    • Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
    • Mothersbaugh, David L., Bruce A. Humann, and George R. Franke (2002), "Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing," Journal of Consumer Research, 28 (4), 589-602.
    • (2002) Journal of Consumer Research , vol.28 , Issue.4 , pp. 589-602
    • Mothersbaugh, D.L.1    Humann, B.A.2    Franke, G.R.3
  • 18
    • 0036922006 scopus 로고    scopus 로고
    • The Influence of Level of Processing on Advertising Repetition Effects
    • Nordhielm, Christie L. (2002), "The Influence of Level of Processing on Advertising Repetition Effects," Journal of Consumer Research, 29 (3), 371-82.
    • (2002) Journal of Consumer Research , vol.29 , Issue.3 , pp. 371-382
    • Nordhielm, C.L.1
  • 19
    • 35348886144 scopus 로고    scopus 로고
    • Decade Shifts in Advertising Scholarship: An Update of Recent Disciplinary Impact of Authors, Published Works, and Research Networks
    • paper presented at the, Houston
    • Pasadeos, Yorgo, Joseph Phelps, and Aimee Edison (2005), "Decade Shifts in Advertising Scholarship: An Update of Recent Disciplinary Impact of Authors, Published Works, and Research Networks," paper presented at the annual meeting of the American Academy of Advertising, Houston.
    • (2005) annual meeting of the American Academy of Advertising
    • Pasadeos, Y.1    Phelps, J.2    Edison, A.3
  • 20
    • 55449085795 scopus 로고    scopus 로고
    • Changes in Logo Designs: Chasing the Elusive Butterfly Curve
    • Pimentel, Ronald and Susan Heckler (2002), "Changes in Logo Designs: Chasing the Elusive Butterfly Curve," in Scott and Batra 2002, 105-28.
    • (2002) Scott and Batra 2002 , pp. 105-128
    • Pimentel, R.1    Heckler, S.2
  • 21
    • 0003033416 scopus 로고    scopus 로고
    • Thinking into It: Consumer Interpretations of Complex Advertising Images
    • Phillips, Barbara (1997), "Thinking into It: Consumer Interpretations of Complex Advertising Images," Journal of Advertising, 26 (2), 77-86.
    • (1997) Journal of Advertising , vol.26 , Issue.2 , pp. 77-86
    • Phillips, B.1
  • 22
    • 84990357724 scopus 로고    scopus 로고
    • The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements, 1954-1999
    • Phillips, Barbara J. and Edward F. McQuarrie (2002), "The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements, 1954-1999," Journal of Advertising, 31 (4), 1-13.
    • (2002) Journal of Advertising , vol.31 , Issue.4 , pp. 1-13
    • Phillips, B.J.1    McQuarrie, E.F.2
  • 23
    • 84935480346 scopus 로고
    • Stanford, CA: Stanford University Press
    • Sampson, Geoffrey (1985), Writing Systems, Stanford, CA: Stanford University Press.
    • (1985) Writing Systems
    • Sampson, G.1
  • 25
    • 0040632157 scopus 로고
    • Playing with Pictures: Postmodernism, Poststructuralism, and Advertising Visuals
    • ed. John F. Sherry Jr. and Brian Sternthal, Provo, UT: Association for Consumer Research
    • Scott, Linda M. (1992), "Playing with Pictures: Postmodernism, Poststructuralism, and Advertising Visuals," Advances in Consumer Research, Vol. 19, ed. John F. Sherry Jr. and Brian Sternthal, Provo, UT: Association for Consumer Research, 596-612.
    • (1992) Advances in Consumer Research , vol.19 , pp. 596-612
    • Scott, L.M.1
  • 26
    • 38249002578 scopus 로고
    • Spectacular Vernacular: Literacy and Commercial Culture in the Postmodern Age
    • June
    • _ (1993), "Spectacular Vernacular: Literacy and Commercial Culture in the Postmodern Age," International Journal of Research in Marketing, 10 (June), 251-75.
    • (1993) International Journal of Research in Marketing , vol.10 , pp. 251-275
    • Scott, L.M.1
  • 27
    • 21844511914 scopus 로고
    • The Bridge from Text to Mind: Adapting Reader-Response Theory for Consumer Research
    • _ (1994a), "The Bridge from Text to Mind: Adapting Reader-Response Theory for Consumer Research," Journal of Consumer Research, 21 (3), 461-90.
    • (1994) Journal of Consumer Research , vol.21 , Issue.3 , pp. 461-490
    • Scott, L.M.1
  • 28
    • 21844517698 scopus 로고
    • Images in Advertising: The Need for a Theory of Visual Rhetoric
    • _ (1994b), "Images in Advertising: The Need for a Theory of Visual Rhetoric," Journal of Consumer Research, 21 (2), 252-73.
    • (1994) Journal of Consumer Research , vol.21 , Issue.2 , pp. 252-273
    • Scott, L.M.1
  • 30
    • 0033245048 scopus 로고    scopus 로고
    • Temporal and Associative Memory in Chinese and English
    • Tavassoli, Nader T. (1999), "Temporal and Associative Memory in Chinese and English," Journal of Consumer Research, 26 (2), 170-81.
    • (1999) Journal of Consumer Research , vol.26 , Issue.2 , pp. 170-181
    • Tavassoli, N.T.1
  • 32
    • 0036103065 scopus 로고    scopus 로고
    • Marketplace Metacognition and Social Intelligence
    • Wright, Peter (2002), "Marketplace Metacognition and Social Intelligence," Journal of Consumer Research, 28 (4), 677-82.
    • (2002) Journal of Consumer Research , vol.28 , Issue.4 , pp. 677-682
    • Wright, P.1
  • 33
    • 0036275474 scopus 로고    scopus 로고
    • Deep' and 'Surface' Cues: Brand Extension Evaluations by Children and Adults
    • Zhang, Shi and Sanjay Sood (2002), "'Deep' and 'Surface' Cues: Brand Extension Evaluations by Children and Adults," Journal of Consumer Research, 29 (1), 129-41.
    • (2002) Journal of Consumer Research , vol.29 , Issue.1 , pp. 129-141
    • Zhang, S.1    Sood, S.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.