"Mind the gap": The rise of political marketing and a perspective on its future agenda

European Journal of Marketing

Volumn 44, Issue 3-4, 2010, Pages 297-307

  Harris, Phil ^a   Lock, Andrew ^b  

^a UNIVERSITY OF CHESTER   (United Kingdom)

^b UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Lobbying; Marketing strategy; Politics

Indexed keywords

EID: 77952154213     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011020435     Document Type: Editorial

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