Importance performance analysis as a trade show performance evaluation and benchmarking tool

Journal of Convention and Event Tourism

Volumn 11, Issue 4, 2010, Pages 314-328

  Tafesse, Wondwesen ^a   Korneliussen, Tor ^a   Skallerud S, Kåre ^b  

^a Graduate School of Business   (Norway)

^b University of Tromsø The Arctic University of Norway   (Norway)

Author keywords

Benchmark; Evaluate; Exhibitor; Importance performance analysis; Trade show performance

Indexed keywords

EID: 78649898276     PISSN: 15470148     EISSN: 15470156     Source Type: Journal    
DOI: 10.1080/15470148.2010.533106     Document Type: Article

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