SCOPUS 정보 검색 플랫폼

Volumn 8, Issue 1, 2002, Pages 109-125

Using trade shows throughout the product life cycle

Author keywords

Exhibitions; Product life cycle; Promotions; Trade fairs; Trade shows

Indexed keywords

EID: 85016577414 PISSN: 10496491 EISSN: 15407594 Source Type: Journal
DOI: 10.1300/J057v08n01_10 Document Type: Article

Times cited : (7)

References (3)

1
- 0006291112
- Chicago: McGraw-Hill Irwin
- Dwyer, R. A., and Tanner, J. F., 1999. Business Marketing:Connecting Strategy, Relationships, and Learning, Chicago:McGraw-Hill Irwin.
- (1999) Business Marketing: Connecting Strategy, Relationships, and Learning
- Dwyer, R.A.¹ Tanner, J.F.²

2
- 0000297604
- The future of competition: Value-creating networks
- Kothandaraman, P., and Wilson, D. T., 2001. The future of competition:Value-creating networks. Industrial Marketing Management, 30:379–389.
- (2001) Industrial Marketing Management , vol.30 , pp. 379-389
- Kothandaraman, P.¹ Wilson, D.T.²

3
- 85024042658
- Chicago: Center for Exhibition Industry Research., Received: May 7, 2001 Accepted: May 14, 2001
- Tanner, J. F., 1997. Guide to the U.S. Exhibition Industry, 2nd edition, Chicago:Center for Exhibition Industry Research. Received:May 7, 2001 Accepted:May 14, 2001
- (1997) Guide to the U.S. Exhibition Industry, 2nd edition
- Tanner, J.F.¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.