The expectations of exhibitors in tourism, hospitality, and the travel industry: A case study on East Mediterranean tourism and travel exhibition

Journal of Convention and Event Tourism

Volumn 7, Issue 3-4, 2006, Pages 99-116

  Kozak, Nazmi ^a  

^a ANADOLU UNIVERSITY   (Turkey)

Author keywords

EMITT; Exhibit objectives; Hospitality; Tourism; Trade exhibitions; Trade shows; Travel; Turkey

Indexed keywords

EID: 33746790590     PISSN: 15470148     EISSN: 15470156     Source Type: Journal    
DOI: 10.1300/J452v07n03_06     Document Type: Review

References (27)

1. Allwood, J., & Montgomery, B. (1989). Exhibition planning and design. Londra: B. T. Batsford Ltd.
2. Banting, P. M., & Blenkhorn, D. L. (1974). The role of industrial trade shows. Industrial Marketing Management, 3, 285-295.
3. Blyte, J. (1997). Does size matter?-Objectives and measures at U.K. trade exhibitions. Journal of Marketing Communications, 3, 51-59.
4. Blyte, J. (1999). Visitor and exhibitor expectations and outcomes at trade exhibitions. Marketing Intelligence&Planning, 17(2), 100-108.
5. Blyte, J. (2002). Using trade fairs in key account management. Industrial Marketing Management, 31, 627-635.
6. Blyte, J. (1996). The evaluation of non-selling activities at British Trade Exhibitions: An exploratory study. Marketing Intelligence & Planning, 14(5): 20.
7. Bonoma, T. ( 1983, January/February). Get more out of your trade show. Harvard Business Review, 75-83.
8. Dunn, S. W., & Barban, A. M. (1986). Advertising. Chicago: The Dryden Press.
9. Gapalakrishna, S., & Lilien, G. L. (1995). A three-stage model of industrial trade show performance. Marketing Science, 14(1), 22-42.
10. Getz, D. (1991). Festivals, Special Events, and Tourism. New York: Van Nostrand Reinhold.
11. Hansen, K. (1996). The dual motives of participants at international trade show: An empirical investigation of exhibitors and visitors with selling motives. International Marketing Review, 13(2), 39-53.
12. Hansen, K. (2004). Measuring performance at trade shows scale development and validation. Journal of Business Research, 57, 1-13.
13. Hasol, D. (2002). Stand Tasarunt Üzerine, (içinde) Fuar Stand Tasarunt. İstanbul: Yapt-Endüstri Merkezi Yaytnlart.
14. Herbig, P., O'Hara, B., & F. Palumbo. (1997). Differences between trade show exhibitions and non-exhibitors. Journal of Business & Industrial Marketing, 12(6), 368-382.
15. Hutt, M., & Speh, T. W. (2001). Business Marketing Management. Fort Worth, TX: Dryen Press.
16. Kerin, R. A., & Cron, W. L. (1987, July). Assessing trade shows functions and performance: An explorary study. Journal of Marketing, 51, 87-84.
17. Lang, R. (1959). Win Place and Show. New York: Oceana Publications, Inc.
18. Monye, S. O. (2002). The Handbook of International Marketing Communications. Massachusetts: Blackwell Business.
19. O'Hara, B. S. (1993). Evaluating the effectiveness of trade shows: A personal selling perspective. The Journal of Personal Selling & Sales Management, 13(3), 67-77.
20. Renard, M. C. (2003). Fair trade: Quality, market and conventions. Journal of Rural Studies, 19, 87-96.
21. Roger, A. K., & Cron, W. L. (1987). Assessing trade show functions and performance: An exploratory study. Journal of Marketing, 51(3), 87-94.
22. Seringhaus, R., & Rosson, PO (1988). Management and performance of international trade fair exhibitors: Government stands vs independent stands. International Marketing Review, 15(5), 398-412.
23. Smith, T. M., Hama, K., Smith, P. M. (2003). The effect of successful trade show attendance on future show interest: Exploring Japanese attendee perspectives of domestic and offshore international events. Journal of Business & Industrial Marketing, 18(4/5), 403-415.
24. Smith, T., Gopalakrishma, D., & Smith, P. M. (2004). The complementary effect of trade shows on personal selling. International Journal of Research in Marketing, 21, 61-76.
25. Tanner, J. F., Jr. (2002). Leveling the playing field: Factors influencing trade show success for small companies, industrial Marketing Management, 31, 229-239.
26. Tunlin, W., & Xianoqun, H. (2004). E-commerce and exhibition industry go hand in hand-The ideal combination in new century. Kybernetes, 33(2), 406-413.
27. EMITT (2004). www.emittistanbul.com