Importance values for Importance-Performance Analysis: A formula for spreading out values derived from preference rankings

Journal of Business Research

Volumn 60, Issue 2, 2007, Pages 115-121

  Abalo, Javier ^a   Varela, Jesús ^a   Manzano, Vicente ^b  

^a UNIVERSITY OF SANTIAGO DE COMPOSTELA   (Spain)

^b UNIVERSITY OF SEVILLE   (Spain)

Author keywords

Importance measurement; Importance Performance Analysis; Multiattribute evaluation; Ordinal data

Indexed keywords

EID: 33846313252     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.10.009     Document Type: Article

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