Differential effects of determinants on multi-dimensions of trade show performance: By three stages of pre-show, at-show, and post-show activities

Industrial Marketing Management

Volumn 37, Issue 7, 2008, Pages 784-796

  Lee, Chang Hyun ^a   Kim, Sang Yong ^b  

^a Institute of Convention and Exhibition Management   (South Korea)

^b Korea University   (South Korea)

Author keywords

At show; Performance; Post show; Pre show; Trade shows

Indexed keywords

EID: 54049123024     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.01.006     Document Type: Article

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