Refuting fear in heuristics and in recycling promotion

Journal of Business Research

Volumn 63, Issue 2, 2010, Pages 104-110

  Meneses, Gonzalo Díaz ^a  

^a UNIVERSITY OF LAS PALMAS DE GRAN CANARIA   (Spain)

Author keywords

Emotions; Fear appeal; Recycling; Social marketing

Indexed keywords

EID: 75349097659     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.02.002     Document Type: Article

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