Changing drivers’ intentions and behaviours using fear-based driver fatigue advertisements

Health Marketing Quarterly

Volumn 19, Issue 4, 2002, Pages 55-68

  Tay, Richard ^a   Watson, Barry ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Driver fatigue; Efficacy; Fear arousal; Publicity campaigns; Road safety

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; AUSTRALIA; BEHAVIOR; CAR DRIVING; FATIGUE; FEAR; FEMALE; HEALTH PROMOTION; HUMAN; MALE; MASS MEDIUM; METHODOLOGY; NEW ZEALAND; PSYCHOLOGICAL ASPECT; QUESTIONNAIRE; RISK REDUCTION; SAFETY; SELF CONCEPT; SOCIAL MARKETING; STANDARD;

ADULT; ADVERTISING; AUSTRALIA; AUTOMOBILE DRIVING; FATIGUE; FEAR; FEMALE; HEALTH PROMOTION; HUMANS; INTENTION; MALE; MASS MEDIA; NEW ZEALAND; QUESTIONNAIRES; RISK REDUCTION BEHAVIOR; SAFETY; SELF EFFICACY; SOCIAL MARKETING;

EID: 0036981725     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v19n04_05     Document Type: Article

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